GDP growth projections of 7–7.4% for FY27 face considerable downside risks, GoI has said; inflation, falling rupee & sensex volatility may soften consumption and impact advertising, experts warn

Kanchan Srivastava Apr 3, 2026 8:59 AM

India’s AdEx-to-GDP ratio is projected to rise from 0.5% currently to 1% by 2030, as capita income increases from $2,800 to $4,000, WPP Media projects

e4m Staff Feb 19, 2026 8:49 AM

While industry observers said the Q2 GDP data would further impact AdEx growth with some FMCG conglomerates slashing ad spends, certain big advertisers have still increased their digital AdEx

Kanchan Srivastava Dec 2, 2024 9:20 AM

The country’s GDP growth was 6.7 per cent in the April-June quarter and 8.1 per cent in the year-ago period, according to National Statistical Office

e4m Staff Nov 29, 2024 6:53 PM

Demonetisation, GST implementation and pandemic created disruption in the economy and in each instance, AdEx growth fell disproportionately, statistics reveal

Kanchan Srivastava Nov 25, 2024 8:58 AM

Senior Executive Director - Marketing & Sales shares his outlook on the growth of the automobile sector in general, & Maruti Suzuki in particular, despite inflation & low GDP growth in Q4

Kanchan Srivastava Jun 3, 2022 8:36 AM

According to the CII BCG Big Picture 2021 report, digital’s share of spend has grown from 20% in 2019 to 29.4% in 2021 and is expected to reach about 33% by the end of 2022

exchange4media Staff Jan 4, 2022 8:57 AM