Senior Executive Director - Marketing & Sales shares his outlook on the growth of the automobile sector in general, & Maruti Suzuki in particular, despite inflation & low GDP growth in Q4

Kanchan Srivastava Jun 3, 2022 8:36 AM

According to the CII BCG Big Picture 2021 report, digital’s share of spend has grown from 20% in 2019 to 29.4% in 2021 and is expected to reach about 33% by the end of 2022

exchange4media Staff Jan 4, 2022 8:57 AM

The ad industry’s contribution to GDP is 0.4% and it has seen an overall growth of 10-15% in Q2, say industry heads

Tasmayee Laha Roy Dec 4, 2019 9:24 AM

At Pitch CMO Summit held in Chennai on Friday, a panel of marketing experts discussed the topic of 'Privacy vs Personalization'

exchange4media Staff Oct 7, 2019 8:36 AM

A weekly fun feature by The Digital Fellow on special days of the month and how you can upgrade yourself digitally

The Digital Fellow Sep 21, 2019 9:20 AM

Most industry heads say they are sure about the sales picking up during the festive season

Dolly Mahayan Sep 4, 2019 8:39 AM

WPP is taking the Personal Data Protection Bill very seriously and urging marketers and its partners to start preparing for the day the law is implemented

Venkata Susmita Biswas Oct 22, 2018 8:33 AM

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Madhuwanti Saha Sep 11, 2018 9:00 AM

TRAI said today that firms collecting user data don't have a right over it, and emphasised that consumers' consent is a must for obtaining it

exchange4media Staff Jul 17, 2018 3:18 PM

Acxiom's data analytics and management group will come under IPG's umbrella, however Acxiom will be a stand-alone division associated with IPG Mediabrands.

exchange4media Staff Jul 3, 2018 8:54 AM

Pankaj Rahul Singh, Founder, Director & COO, and Jay Motwani, Architect & CMD, of TSD Corps talk about GDPR's impact in India and other nations.

Nishant Saxena Jun 26, 2018 8:51 AM

exchange4media brings you a round up of the top stories which made headlines this week.

exchange4media Staff May 26, 2018 10:00 AM

GDPR applies to businesses outside the EU if their data processing activities relate to goods or services offered to individuals in the EU

Venkata Susmita Biswas May 25, 2018 10:01 AM

The European data protection law has come into effect and it basically will impact everyone

Venkata Susmita Biswas May 25, 2018 9:55 AM

That India has finally come under a common tax regime is obviously something to cheer. Or is it? We spoke to analysts to try and find out

Abhinna Shreshtha Aug 5, 2016 8:47 AM

The positive performance of India’s GDP growth rate in the previous quarter is a cause for cautious optimism for the Indian advertising industry, opined analysts and media experts we spoke with

Abhinn Shreshtha Dec 2, 2015 8:24 AM

The current account deficit (CAD) figures of India recently lowered to 0.2% of the GDP in the January-March quarter according to data released by the Reserve Bank of India (RBI). This is one of the lowest the CAD has touched in a year and reached $1.3 billion of the GDP for the quarter

Collin Furtado Jun 18, 2015 9:19 AM

It's indeed a budget that even the sharpest critics of the government can't possibly rate lower than 8 out of 10, says Chitralekha Group's Mitrajit Bhattacharya as he scans the essential highlights of the Budget

Mitrajit Bhattacharya Mar 2, 2015 10:27 AM

It's indeed a budget that even the sharpest critics of the government can't possibly rate lower than 8 out of 10, says Chitralekha Group's Mitrajit Bhattacharya as he scans the essential highlights of the Budget

Mitrajit Bhattacharya Mar 2, 2015 8:09 AM