MX Player CCO Gautam Talwar talks to e4m about their record-breaking show Aashram and shares insights into holding on to a growing user base and sustaining numbers

Tasmayee Laha Roy Sep 23, 2020 8:36 AM

MX Player Queen?blur=25

MX Player's Content Head, Gautam Talwar says that the success of their Tamil web series 'Queen' proves that language is not a barrier for a good story

Shikha Paliwal Dec 24, 2019 9:05 AM

Online ads get up close, and personal?blur=25

Personalised content is the buzzword in advertising targets, but are advertisers striking the balance between being attractive and discreet, subtle and specific?

Ankur Singh Aug 29, 2014 8:17 AM

Making Big Data work for brands in India?blur=25

Big Data can help brands reach consumers through highly relevant, discoverable and targeted advertising when used intelligently to combine datasets from offline to online world

Ankur Singh Aug 25, 2014 8:14 AM

Rediffusion YR bets on BAV to connect with clients?blur=25

Brand Asset Valuator has mapped 1350 brands in India, allowing Rediffusion to offer more to existing clients & create opportunities to meet new ones

Noor Fathima Warsia Sep 5, 2012 10:53 PM

Prithviraj Banerjee joins Rediffusion Y&R, Mumbai as Planning Head?blur=25

Rediffusion Y&R, Mumbai has ramped up its Planning team with the appointment of Prithviraj Banerjee as one of it vertical heads for Planning. He will report into Gautam Talwar, Chief Strategy Officer, Rediffusion Y&R.

exchange4media Staff Oct 11, 2011 8:44 AM

Gautam Talwar?blur=25

Another appointment in Rediffusion Y&R is that of Gautam Talwar as Executive Vice President of New Business Development and Projects. Talwar will be based in Mumbai and will report to Mahesh Chauhan, Group CEO. Prior to this, he was with Kaleidoscope Entertainment Pvt Ltd as Creative and Business Head. He began his career with Grey and serviced businesses like Johnson & Johnson, Diageo, Elf, Akai, and Cadbury Schweppes, among others. He then moved to Ammirati Puris Lintas, where he serviced the Unilever hair franchise before becoming the strategic planner on Fair & Lovely and PSI (Population Services International) for whom he developed the Balbir Pasha campaign. He then moved to handle the Unilever business for Lowe for the MENA (Middle East and North Africa) region.

exchange4media Staff Jun 11, 2010 9:16 AM