Another appointment in Rediffusion Y&R is that of Gautam Talwar as Executive Vice President of New Business Development and Projects. Talwar will be based in Mumbai and will report to Mahesh Chauhan, Group CEO. Prior to this, he was with Kaleidoscope Entertainment Pvt Ltd as Creative and Business Head. He began his career with Grey and serviced businesses like Johnson & Johnson, Diageo, Elf, Akai, and Cadbury Schweppes, among others. He then moved to Ammirati Puris Lintas, where he serviced the Unilever hair franchise before becoming the strategic planner on Fair & Lovely and PSI (Population Services International) for whom he developed the Balbir Pasha campaign. He then moved to handle the Unilever business for Lowe for the MENA (Middle East and North Africa) region.