On Day 1 of the e4m Game On: Gaming Summit, panellists spoke about leveraging gamification, apart from traditional advertising, to amplify engagement

exchange4media Staff Mar 19, 2021 1:50 PM

Through the mobile-only campaign, the brand leveraged InMobi Audiences to spread the word about COVID precautions in the early days of the lockdown

exchange4media Staff Aug 28, 2020 3:54 PM

Munjal explains why it’s crucial to find a name that aligns with the promise of the brand and how Squadhelp has been aiding companies find the right brand name with AI & machine learning

Ruhail Amin Feb 27, 2020 4:06 PM

Gamification is often touted as a trend to watch out for as it boosts engagement on the platforms and also attracts brands to leverage the hyper-personalisation tool

Shikha Paliwal Feb 19, 2020 8:15 AM

The ZEE5 Super Family (ZSF) will be a first-of-its-kind TV show offering gaming experience for viewers. It aims to bring GEC audience to their favourite ZEE TV characters in an exciting format

exchange4media Staff Nov 28, 2019 12:43 PM

Mike Cooper, CEO, Worldwide at PHD talks about creating ideas that transcend platforms, PHD's belief in shaping media through technology and its gamified global planning system. Cooper will talk about 'Gamification-The Future of Work is Play' at exchange4media Conclave today

Priyanka Mehra Sep 30, 2014 12:49 PM

Mike Cooper, CEO, Worldwide at PHD talks about creating ideas that transcend platforms, PHD's belief in shaping media through technology and its gamified global planning system. Cooper will talk about 'Gamification-The Future of Work is Play' at exchange4media Conclave today

Priyanka Mehra Sep 30, 2014 8:22 AM

Mike Cooper, Worldwide CEO, PHD will talk about the engagement economy, which is driven by "gamification" - the implementation of highly engaging game mechanics, loyalty programmes and behavioural economics to drive user engagement

exchange4media Staff Sep 4, 2014 9:09 AM

Small brands are still shying away from the mobile ecosystem due to its 'complex' image. exchange4media analyses the elements that can motivate these brands to incorporate mobile in a more aggressive way

Saloni Surti Sep 19, 2013 8:58 AM

Marketers need to keep in mind elements such as long-term approach, sensible content, keeping it simple & integration with social while devising their gamification strategies

Saloni Surti Jul 31, 2013 8:08 AM

Digital strategy & content plan of broadcasters need to be in sync with the evolving consumer behaviour, says Zapak Digital’s Rahul Avasthy

Rahul Avasthy Jul 19, 2013 1:37 PM

Gamification is gaining momentum among marketers as means to strengthen consumer loyalty in a cost effective manner

Saloni Surti Jul 15, 2013 8:56 AM