film-marketing
How Netflix brought Taskaree to life with airport activations and news channel tie-ups?blur=25

The series follows customs officer, Arjun Meena (Emraan Hashmi) tackling an international smuggling network at Mumbai’s Chhatrapati Shivaji Maharaj International Airport

e4m Staff Jan 19, 2026 5:28 PM

bahubali?blur=25

For a second theatrical run, nostalgia isn’t enough — it needs a strong hook. Rajamouli and his team deliver that by presenting the new version as the story’s “definitive vision"

e4m Staff Nov 3, 2025 7:12 PM

Film marketing?blur=25

Marketing budgets have skyrocketed, heralding a shift in the industry where producers battle for visibility in an increasingly crowded and digital-first marketplace

Aditi Gupta Apr 7, 2025 9:14 AM

Deadpool & Wolverine?blur=25

While Deadpool & Wolverine’s marketing budget came in at a cool $100 million, the film’s box office rakings have already made up both production and marketing spends in its first weekend

Shantanu David Jul 30, 2024 8:39 AM

India’s Sons?blur=25

The film has been directed by Deepika Narayan Bhardwaj & Neeraj Kumar and produced by Shonee Kapoor

exchange4media Staff Apr 26, 2022 11:26 AM

Tata Tea Gold Bengal Campaign?blur=25

The West Bengal exclusive film is conceptualized by Mullen Lintas & created by Shoojit Sircar

exchange4media Staff Dec 12, 2020 6:00 PM