Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, looks at how Pidilite transformed its Annual Report into a tribute to Piyush Pandey, celebrating iconic ad stories

Ganapathy Viswanathan Aug 13, 2026 8:41 AM

A Piyush Pandey masterclass in humour, heart, and adhesive storytelling

Soumya Gawri Nov 6, 2025 8:22 AM

Fevikwik Gel’s new TVC is part of its broader marketing strategy, which includes digital campaigns, social media promotions, and other advertising initiatives

e4m Staff Feb 29, 2024 3:55 PM