fevikwik
vivek sharma?blur=25

Sharma, Chief Marketing Officer, Pidilite, gives a peek into the inner workings of the brand’s marketing and how it has managed to stay relevant

Samarpita Banerjee Feb 6, 2019 8:14 AM

Star Re.Imagine Awards?blur=25

11 additional campaigns across 9 brands received special mentions, while the winners were felicitated by Guest of Honour, MS Dhoni

exchange4media Staff Jun 12, 2018 10:48 AM

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In humorous 20-second spots, the TVCs acknowledges role women play in bringing moments of joy to families

exchange4media Staff Nov 20, 2017 2:07 PM

Rewind 2015: Indian Ads that made news this year?blur=25

The year 2015 had its fair share of popular ad campaigns, and also controversial ones. From brands like Kalyan Jewellers, who were forced to pull down their campaign after facing online backlash, to the much appreciated Ambuja cements campaign, the year has been quite an exciting one in many ways

Sarmistha Neogy Dec 30, 2015 9:37 AM

Rewind 2015: Indian Ads that made news this year?blur=25

The year 2015 had its fair share of popular ad campaigns, and also controversial ones. From brands like Kalyan Jewellers, who were forced to pull down their campaign after facing online backlash, to the much appreciated Ambuja cements campaign, the year has been quite an exciting one in many ways

Sarmistha Neogy Dec 30, 2015 8:25 AM

Fevikwik launches ‘Broken Heart’ spot to broaden brand positioning?blur=25

The new ad conceptualised by Ogilvy & Mather is aimed at broadening the brand positioning beyond the already established standing as ‘one-drop instant adhesive’

Sarmistha Neogy Oct 15, 2015 9:01 AM

BJP MP accuses Fevikwik ad of being 'anti-national'?blur=25

BJP's Ujjain MP Chintamani Malviya calls Fevikwik’s Todo Nahi Jodo ad ‘anti-national’ and an ‘insult’ to the soldiers

Sarmistha Neogy Apr 24, 2015 8:53 AM

Star Sports' and Fevikwik's World Cup ads win audience nod?blur=25

Even as ad spends are skyrocketing, this year's World Cup ads haven't managed to create much buzz so far. exchange4media takes you through the ads that managed to make an impact during the first week of the ICC World Cup 2015

Ankur Singh Feb 20, 2015 8:13 AM

Pidilite bets big on on-ground promotions?blur=25

The on-ground activities include in-shop visibility, outdoor visibility, distribution expansion and van activation

exchange4media Staff Aug 16, 2012 1:09 AM