expenditure
Advertising?blur=25

The Zenith’s Advertising Expenditure Forecast says global advertisers will increase ad spends by 4.3% in 2020

exchange4media Staff Dec 9, 2019 9:17 AM

Dream11?blur=25

The fantasy sports platform has registered a revenue of Rs 775 crore, posting a 3.5 times growth from last fiscal, say media reports

exchange4media Staff Nov 22, 2019 12:36 PM

digitalfestival?blur=25

Advertisers are spending on digital to run branding campaigns in addition to sales driven performance campaigns.

Venkata Susmita Biswas Oct 24, 2018 8:26 AM

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According to Advertising Expenditure Forecast by Zenith Media, the slowdown in GDP or implementation of GST is not affecting the growth of ad spends in India as it is the fourth largest contributor to global ad spends

Ronald Menezes Sep 13, 2017 8:08 AM

India's advertising expenditure to grow by 10 per cent in 2017, forecasts GroupM report?blur=25

"Digital is leading the Adex growth with a 30 per cent growth, while TV continues to be the largest medium in the mix," says CVL Srinivas, CEO, GroupM South Asia

exchange4media Staff Feb 15, 2017 1:27 PM

DD’s struggle to stay afloat: How will the White Elephant of broadcasting be revived??blur=25

Facing a perennial tough contest from private channels, the public broadcaster has been given financial resuscitation from the government time and again. DD has been taking slow yet steady strides towards progress including the recent Digital TV Russia deal and e-auctions, but monetisation remains a big challenge

exchange4media Staff Aug 31, 2015 8:34 AM