electric-vehicles
This round also saw participation from existing investors Yamaha Motor Corporation, Al Futtaim Group, Mitsui & Co. and venture debt firms like Alteria Capital, Innoven Capital and Stride Ventures
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how today's consumers are becoming increasingly conscious of what goes into their vehicles
Ganapathy Viswanathan Jul 23, 2026 8:10 AM
Prior to joining Eicher Motors, Mario Alvisi spent over a decade at Ducati
e4m Desk Oct 16, 2025 10:10 AM
Drawing inspiration from the Association of Mutual Funds in India’s successful ‘Mutual Fund Sahi Hai’ campaign, ‘EV Sahi Hai’ seeks to build momentum for EV adoption across the country
e4m Staff Aug 14, 2025 1:26 PM
The company has roped in Raushan Kumar, Sandeep Mathur and Amit Kumar Gupta
e4m Staff May 12, 2025 4:08 PM
EV brands have allocated most of their ad spends on digital channels like social media, search and display advertising; creating immersive experiences is also picking up, say industry players
Nilanjana Basu Jun 14, 2023 8:27 AM
Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres, talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more
Ritika Raj Jun 21, 2022 8:46 AM
The new ad film has been conceptualized by Edelman India and RMI
exchange4media Staff Jan 27, 2022 1:38 PM
The survey was conducted with a broad objective of understanding the current state of consumer awareness, interest and apprehensions related to electric vehicles
exchange4media Staff Mar 22, 2021 5:14 PM