electric-vehicle
This round also saw participation from existing investors Yamaha Motor Corporation, Al Futtaim Group, Mitsui & Co. and venture debt firms like Alteria Capital, Innoven Capital and Stride Ventures
The mandate covers integrated media planning and buying across television, digital, connected TV, retail media and other emerging platforms for TVS Motor's expanding portfolio
Vitesh Barar, Director of Marketing, BMW Group India on how premiumisation is driving growth for luxury segment, betting big on experiential marketing, a sales target of 20,000 units this year & more
Simran Sabherwal Jul 29, 2026 8:33 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how today's consumers are becoming increasingly conscious of what goes into their vehicles
Ganapathy Viswanathan Jul 23, 2026 8:10 AM
Prior to this elevation, Pallavi served as Assistant General Manager - Marketing and earlier as Senior Manager - Marketing at Euler Motors
e4m Staff Feb 24, 2026 12:37 PM
Prior to joining Eicher Motors, Mario Alvisi spent over a decade at Ducati
e4m Desk Oct 16, 2025 10:10 AM
With its new campaign, ‘EV Sahi Hai’, Udit Malhotra, Head of Marketing, JSW MG Motor India says the OEM is looking to dispel the myth around the EV category
Simran Sabherwal Sep 12, 2025 9:02 AM
Drawing inspiration from the Association of Mutual Funds in India’s successful ‘Mutual Fund Sahi Hai’ campaign, ‘EV Sahi Hai’ seeks to build momentum for EV adoption across the country
e4m Staff Aug 14, 2025 1:26 PM
The company has roped in Raushan Kumar, Sandeep Mathur and Amit Kumar Gupta
e4m Staff May 12, 2025 4:08 PM
EV brands have allocated most of their ad spends on digital channels like social media, search and display advertising; creating immersive experiences is also picking up, say industry players
Nilanjana Basu Jun 14, 2023 8:27 AM
Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres, talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more
Ritika Raj Jun 21, 2022 8:46 AM
The new ad film has been conceptualized by Edelman India and RMI
exchange4media Staff Jan 27, 2022 1:38 PM
The survey was conducted with a broad objective of understanding the current state of consumer awareness, interest and apprehensions related to electric vehicles
exchange4media Staff Mar 22, 2021 5:14 PM
The broadcast partnership is for an electric SUV off-road motorsport series, set to begin its inaugural season in 2021
exchange4media Staff Feb 19, 2020 4:17 PM
In his new role, Prasad will be responsible for strategically leading Hero Electric’s business across Tier 1, 2, 3 and below markets in India
exchange4media Staff Feb 13, 2020 3:43 PM