e4m-tv-first-2020

A few pandemic years won't count for much in a medium's life in the long term: Sam Balsara

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TV share in the last decade stayed steady, only declining marginally due to digital emergence noted Balsara, Chairman, Madison World, at the e4m TV First Conference 2020

exchange4media Staff Apr 28, 2021 8:58 AM

Rural is as important as urban, so maximize reach: Amit Syngle

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At the e4m TV First Conference, Syngle, the MD & CEO of Asian Paints, stressed on the need to focus on creatives and localize content

exchange4media Staff Apr 28, 2021 8:58 AM

We are 9 to 12 months away from deploying TV+Digital measurement: Sunil Lulla

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Speaking at the e4m TV First Conference, BARC CEO Lulla noted that the audience may spend time on TV and digital, so both forces will co-exist as they have their own inherent strengths

exchange4media Staff Apr 28, 2021 8:57 AM

e4m TV First & Prime Time Awards 2020: The Day in Pictures

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Glimpses of the conference and the awards that were held on January 31st at Taj Santacruz, Mumbai

exchange4media Staff Feb 1, 2020 1:34 PM

Innovation in TV - Meaningful ideas, Purpose, Progress & Experience

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A panel discussion around the innovation in TV advertising was moderated by Vanita Keswani, CEO of Madison Sigma

exchange4media Staff Feb 1, 2020 10:25 AM

We need to push creative boundaries with television: Vikram Pandey

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Pandey, National Creative Director, Leo Burnett showed creative showreels from brands to highlight how their work on television has helped to etch themselves in the minds people

exchange4media Staff Feb 1, 2020 9:58 AM

Nothing better than TV for achieving mass awareness: Atit Mehta

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Speaking about the brand's growth story, Atit Mehta, Head Marketing, BYJU'S, said nothing offers more reach and awareness than television

exchange4media Staff Feb 1, 2020 9:41 AM

Brands spending 2/3rd of marketing spends on TV: Meera Iyer

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Meera Iyer, CMO, Medlife, shares valuable insights on TV Advertising in the age of multi-modal communication

exchange4media Staff Feb 1, 2020 9:24 AM

Big brands need to spend 70% of total budget on TV: Shivam Puri

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Shivam Puri, CEO, Cipla Health, says TV ads give brands a ‘Bang for the Buck’

exchange4media Staff Feb 1, 2020 9:09 AM

Ad volumes on TV in India have shown consistent growth: Shashi Sinha

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Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India

exchange4media Staff Feb 1, 2020 9:03 AM

TV was key in building Tata Ace Gold as a top brand in India: UT Ramprasad

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UT Ramprasad, Head of Marketing & Brand Communication, Commercial Vehicles, Tata Motors, speaks about ‘How TV delivers the strongest ROI'

exchange4media Staff Jan 31, 2020 2:49 PM

e4m TV First 2020: Experts to discuss how ‘Television Builds Brands’

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The e4m TV First Conference will be held on January 31, 2020 at Taj Santacruz, Mumbai, and will be followed by the 6th edition of the e4m Prime Time Awards later that evening

exchange4media Staff Jan 27, 2020 8:04 AM