e4m-real-time-conference

We’ve got to aim for relevance rather than personalisation: Ajay Dang

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At the e4m Real-Time Conference, Ajay Dang, President & Head of Marketing, UltraTech Cement, said marketers must not lose sight of fundamentals while chasing digital & programmatic tools

e4m Staff Sep 19, 2025 3:57 PM

Programmatic Advertising: Balancing reach & media efficiency for full-funnel engagement

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At e4m Real-time Conference 2024, experts discussed how programmatic advertising is evolving to enhance media efficiency, address brand safety concerns, and better navigate the consumer journey

e4m Staff Sep 25, 2024 11:27 AM

e4m Real Time Conference: Industry leaders back omni-channel marketing

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A panel of industry leaders also spoke on the importance of programmatic advertising & performance, and a lot more

exchange4media Staff Jul 25, 2022 12:02 PM

e4m Real Time Conference: Stakeholders weigh advantages of programmatic advertising

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Industry leaders shared interesting insights as part of a panel discussion on ‘Decoding Programmatic Advertising - an agency’s point of view’

exchange4media Staff Jul 25, 2022 8:07 AM

Inaugural e4m Real Time Conference & Awards today

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The conference will be followed by e4m Real Time Programmatic Advertising Awards

exchange4media Staff Jul 22, 2022 12:04 PM