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Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common between the blackout period and two months prior to that

Tasmayee Laha Roy Jan 8, 2021 8:24 AM

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The campaign launched for the festive season is developed by Lowe Lintas Kolkata

exchange4media Staff Oct 13, 2020 3:39 PM

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Conceptualised by Lowe Lintas Kolkata for online media, the campaign indulges in light-hearted content to drive home the serious point of health and safety

exchange4media Staff Oct 5, 2020 7:31 AM

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Lowe Lintas Kolkata conceptualised a film for the brand, starring Akshay Kumar centred on the premise of reversing gender roles

exchange4media Staff Jun 22, 2020 6:04 PM

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The re-branding was digitally revealed by Bollywood star Akshay Kumar & Vinod Kumar Gupta, MD, Dollar Industries Ltd

exchange4media Staff May 29, 2020 12:00 AM

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At Pitch CMO Summit 2019 held in Chennai on Friday, CVL Srinivas, Country Manager, India, WPP, decoded what it takes to reign over consumers' hearts through powerful personalization

exchange4media Staff Oct 5, 2019 8:03 AM

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Industry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer engagement

Misbaah Mansuri Aug 19, 2019 8:37 AM

Akshay Kumar?blur=25

Dollar will have 360-degree advertising campaign across Print, Electronic, Outdoor & Online media 

exchange4media Staff Feb 25, 2019 2:51 PM

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Kapadia brings in his rich experience of holding senior level positions with various media houses like Lokmat, Jagran 18, Divya Bhaskar group, and Chitralekha

exchange4media Staff Jul 28, 2017 3:03 PM