At the e4m-Xaxis Programmatic Summit 2023, a panel of experts discussed the many possibilities of commerce media

exchange4media Staff Dec 20, 2022 2:55 PM


Panellists at the e4m Screenage Conference delved into the topic 'Mobile Marketing Metrics that Matter'

exchange4media Staff Nov 23, 2022 2:05 PM

Pitch CMO?blur=25

Dippak Khurana, Co-founder & CEO, Vserv, engaged in a fireside chat at the e4m Pitch CMO Summit

exchange4media Staff Mar 28, 2022 8:21 AM

AU Bank partners with Vserv?blur=25

Vserv cracked an innovative engagement for AU Bank’s campaign by creating an ad unit completely covering the users' screen to look like an incoming video call from Bollywood actor Aamir Khan himself!

exchange4media Staff Mar 17, 2022 12:19 PM

Guest Column: Will the smartphone spell doom for the idiot box?Dippak Khurana?blur=25

Users’ love affair with digital media and mobile has far from run its course, and this is one of those that could very well last a lifetime, writes Founder & CEO, Vserv Dippak Khurana

Dippak Khurana Dec 24, 2015 8:52 AM

India mobile ad spends to reach Rs 720 crore in 2015?blur=25

exchange4media’s mobile advertising report 2015 estimates that ad spends will increase 60 per cent in 2015 to reach Rs 720 crore with some experts expecting this number to double in 2016

Abhinn Shreshtha Sep 10, 2015 2:01 PM

Vserv forays into commerce; provides end-to-end solutions for Telcos and DTH operators?blur=25

This step will empower consumer-facing companies to utilize the combined power of Vserv Smart Data platform and commerce solution

exchange4media Staff May 14, 2015 4:18 PM

Maverick Capital Ventures invests in Vserv?blur=25

With this investment, Vserv has raised a total of $18 million to date, including its first round of $3 million from IDG Ventures India

exchange4media Staff Mar 4, 2015 3:01 PM

Vserv appoints Pranab Punj as AVP, Global Marketing?blur=25

In his previous assignment, Punj was the Director of Digital Media at Viacom18, where he was responsible for driving marketing and managing the web business

exchange4media Staff Sep 4, 2014 8:13 AM

Vserv.mobi launches Search Intent Ads for mobile shopping?blur=25

Ads are enabled via full screen mobile ads on the Vserv.mobi exchange across 1,50,000 apps and sites, facilitating purchase decisions via a seamless in-ad search strategy

exchange4media Staff Apr 17, 2014 8:18 AM

Vserv.mobi launches RTB on its mobile ad exchange?blur=25

Advertisers will gain unparalleled reach across 150,000+ apps &sites and developers will benefit from lift in global monetisation

exchange4media Staff Apr 10, 2014 3:30 PM

Vserv.mobi announces SmartRewards ad format?blur=25

The ad format helps convert mobile ads into free top ups for talktime, SMS & megabytes and allows advertisers to engage & cultivate brand loyalty among users

exchange4media Staff Jan 30, 2014 1:13 PM

Key trends that will drive mobile advertising in 2014: Dippak Khurana?blur=25

As mobile advertising continues to evolve, the CEO and Co-Founder of Vserv.mobi predicts the key trends that will drive the industry in 2014

Dippak Khurana Dec 26, 2013 9:30 AM

Vserv.mobi launches AudiencePro for mobile advertising?blur=25

The global mobile advertising network has signed up Airtel as its first telco partner; other global partnerships in the pipeline

exchange4media Staff Jan 14, 2013 12:23 AM

“Mobile mktg should be consumer, not tech-focussed”?blur=25

Industry experts believe it’s time for mobile mktg in India to understand consumer behaviour before leveraging new technologies

Priyanka Nair Oct 11, 2012 9:16 AM

Vserv.mobi client portfolio grows 3X?blur=25

Some of the marquee names amongst the company’s clients include Mahindra & Mahindra, Microsoft, Google, ICICI Bank, Airtel and Nokia

exchange4media Staff Aug 22, 2012 8:16 PM

Vserv.mobi appoints ex-Nokia developer evangelist in SE Asia?blur=25

David Yin’s appointment is in line with Vserv.mobi’s plans to accelerate expansion and drive AppWrapper adoption

exchange4media Staff Aug 14, 2012 6:48 PM

Komli deal spurs investment hopes in ad networks?blur=25

Experts are anticipating massive investments in the digital advertising space after Komli Media raised close to Rs 215 crore

Rahul Dubey Jun 13, 2012 8:31 PM

Vserv.mobi strengthens South East Asia focus?blur=25

Mobile advertising network, Vserv.mobi has appointed Vikas Gulati as Vice President – Business Development for South East Asia

exchange4media Staff Apr 24, 2012 9:04 AM

Vserv.mobi appoints technology veteran T S Ramakrishnan?blur=25

Vserv.mobi brings on board Admob, Facebook, Yahoo! Technology veteran TS Ramakrishnan as Technology Advisor

exchange4media Staff Feb 15, 2012 12:55 PM