dinamalar
After a bumper Diwali season, expectations were high about growth during Pongal
Simran Sabherwal 15-January-2019
Dinamalar iPaper will allow the publication to engage more with readers through online actions such as ‘Like’, ‘Dislike’ and ‘Comment’ on the published content
exchange4media Staff 16-August-2018
Veteran journalist and media baron was one of the champions of the fourth estate
Lakshmipathy Adimoolam 23-December-2014
Website is an attempt to promote music in all genres aiming to reach Tamil audience that has a global outlook
Deepa Balasubramanian 15-December-2014
Even though the political environment has been a dampener, print players line up innovations and offers to make the most of the festive ad spends
Deepa Balasubramanian 17-October-2014
Tough economic conditions have taken a toll on the year-end advertising buzz as marketers struggle to tempt consumers to make purchases even as the festive season draws to a close
Deepa Balasubramanian 02-January-2014
King’s mandate is to explore options to maximise advertising revenues for Dinamalar. Prior to this, he was Station Director at Radio One, Chennai
Deepa Balasubramanian 28-September-2013
The cover price is expected to be between Rs 3.50 and Rs 4. The paper will have an initial print run of six lakh copies. Asokan Krishnamurthy is the Editor of the new daily
Deepa Balasubramanian 07-September-2013
With ad budgets getting decentralised, volume of advtg has shown higher growth in tier II & III cities of Tamil Nadu, says the Director of Dinamalar Group
Deepa Balasubramanian 30-July-2013
Subramaniam has been appointed as Vice-President & National Head, Marketing for Thanthi TV. He moves from HT Media
Deepa Balasubramanian 30-November-2012
Media planners & ad men don’t understand the culture in South India, not allowing expansion of national advertisers, say Chennai media professionals
exchange4media Staff 25-June-2012
As per IRS 2011 Q2 results for the Chennai market, the quarter-on-quarter average issue readership (AIR) figures show more promise in the dailies segment as compared to year-on-year numbers. The magazine segment looks bleak with most periodicals showing a decline in AIR over last year.
Tamil daily Dinamalar, which recently turned 60, has brought on board Skandraaj to head its marketing initiatives. He is well-known for his marketing strategies and will look after pan-India for the paper’s Chennai, Madurai, Puducherry, and Coimbatore editions.
Five out of six topline Tamil dailies have witnessed decline in average issue readership (AIR) as compared to the corresponding period last year. However, when compared to the previous quarter, the trends did give some relief to Tamil dailies as almost all of them witnessed growth in AIR.
Dinamalar.com, the website of the Tamil publication, has launched an app for Android mobile phone users. The launch closely follows in the heels of unveiling of the publication website’s iPad app a couple of weeks ago, the new app hopes to tap into yet another pocket of the Tamil audience that incessantly stays connected to the news from across the globe.
exchange4media Staff 03-October-2011
Tamil weeklies have lost nearly 6.78 lakh readers, registering an AIR of 23.72 lakh. Fortnightly and monthly magazines have also witnessed declining trends.
Dinamalar, World’s No.1 leading Tamil Daily Newspaper & No. 1, Indian Publication Portal unveiled its iPhone & iPod app today. The first Tamil publication to be present on iPhone and iPod, Dinamalar’s app has been created with the latest technology to ensure that users have a great experience, accessing news on the go.
exchange4media Staff 27-May-2011
With top dailies and top magazines losing readership, it has been a bad year for Tamil publications.
February 14, 2011 will be the launch date for The Times of India in Coimbatore and the existing dailies in the market are pulling up their socks.
Dinamalar, one of the leading Tamil dailies, has appointed S Balasubramanian as Head of Marketing, New Media. Prior to joining Dinamalar, he was Senior Vice President – Ad Sales at Galatta.com. Dinamalar.com currently has more than 35 million page views and occupies the 130th place among Indian websites as per Alexa rankings.
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