With the South being a key market for brands, the collaboration between four major South news media publishers gives brands a credible & high reach advertising platform to connect with consumers

Simran Sabherwal Dec 9, 2020 9:09 AM

SPP digital advertising package offers a reach of 37 million unique visitors, with 715 million page views and an average time spent of 3.36 to 8.09 minutes

exchange4media Staff Dec 2, 2020 8:58 AM

DD Purkayastha of Anandabazar Patrika has been elected as Deputy President

exchange4media Staff Sep 26, 2020 9:13 AM

Over 50k+ children participated in the newspaper quiz competition that was held across Chennai, Coimbatore, Pondicherry & Madurai

exchange4media Staff Jun 1, 2020 4:48 PM

L Adimoolam, Business & Technical Director, Dinamalar speaks about why the clients, agencies and publications need to pull together during these testing times

Simran Sabherwal Apr 17, 2020 8:13 AM

Coffy Bite full-page ads on Dinamalar's jacket helped Lotte India reach more than 3.5 lakh households in Chennai

exchange4media Staff Dec 14, 2019 3:45 PM

Ramsai will head National Sales for the network’s Malayalam cluster

exchange4media Staff Jun 27, 2019 2:56 PM

The regional dailies had an increase of 0.8 crore readers in IRS Q1 2019. The industry has added 0.3 crore of urban readers and 0.5 crore rural readers

exchange4media Staff May 7, 2019 8:21 AM

After a bumper Diwali season, expectations were high about growth during Pongal

Simran Sabherwal Jan 15, 2019 8:48 AM

Dinamalar iPaper will allow the publication to engage more with readers through online actions such as ‘Like’, ‘Dislike’ and ‘Comment’ on the published content

exchange4media Staff Aug 16, 2018 8:53 AM

Veteran journalist and media baron was one of the champions of the fourth estate

Lakshmipathy Adimoolam Dec 23, 2014 1:07 PM

Website is an attempt to promote music in all genres aiming to reach Tamil audience that has a global outlook

Deepa Balasubramanian Dec 15, 2014 8:13 AM

Even though the political environment has been a dampener, print players line up innovations and offers to make the most of the festive ad spends

Deepa Balasubramanian Oct 17, 2014 7:56 AM

Tough economic conditions have taken a toll on the year-end advertising buzz as marketers struggle to tempt consumers to make purchases even as the festive season draws to a close

Deepa Balasubramanian Jan 2, 2014 8:09 AM

King’s mandate is to explore options to maximise advertising revenues for Dinamalar. Prior to this, he was Station Director at Radio One, Chennai

Deepa Balasubramanian Sep 28, 2013 9:32 AM

The cover price is expected to be between Rs 3.50 and Rs 4. The paper will have an initial print run of six lakh copies. Asokan Krishnamurthy is the Editor of the new daily

Deepa Balasubramanian Sep 7, 2013 8:22 AM

With ad budgets getting decentralised, volume of advtg has shown higher growth in tier II & III cities of Tamil Nadu, says the Director of Dinamalar Group

Deepa Balasubramanian Jul 30, 2013 7:49 AM

Subramaniam has been appointed as Vice-President & National Head, Marketing for Thanthi TV. He moves from HT Media

Deepa Balasubramanian Nov 30, 2012 6:39 PM

Media planners & ad men don’t understand the culture in South India, not allowing expansion of national advertisers, say Chennai media professionals

exchange4media Staff Jun 25, 2012 8:53 PM

As per IRS 2011 Q2 results for the Chennai market, the quarter-on-quarter average issue readership (AIR) figures show more promise in the dailies segment as compared to year-on-year numbers. The magazine segment looks bleak with most periodicals showing a decline in AIR over last year.

Sai Prasanna Oct 11, 2011 10:03 AM