Dinamalar & Coffy Bite host quiz to keep kids engaged during the lockdown
Over 50k+ children participated in the newspaper quiz competition that was held across Chennai, Coimbatore, Pondicherry & Madurai
In the spirit of creating LOTTE Moments through various LOTTE Fests, Coffy Bite, the iconic confectionery brand of Lotte India in partnership with Dinamalar hosted a quiz competition for children through the daily newspaper. This was an attempt to engage the children in a fun and exciting manner during Lockdown.
This exciting competition was held across Chennai, Coimbatore, Pondicherry and Madurai for a period of 7 days. The first quiz was held on 27thMay 2020 and continued for a period of 7 days, ending on the 2nd of June 2020. Advertising spread across 3 days (May 22nd-26th, 2020) informed the readers to partake in the activity. The competition saw participation of over 50k children, and the daily winners were chosen by a team. Out of the total winners, 50 winners every day were awarded with exciting Coffy Bite gift hampers.
Commenting on this activity Venkatesh Parthasarathy Vice President, Marketing said “We are happy to present a unique, interesting and rewarding engagement opportunity for children during this difficult lockdown. Through the Dinamalar partnership for this quiz, Coffy Bite has brought smiles to children across four cities in TN. I’m sure it's been fun and educational at the same time.”
During the seven days of the contest, the quiz section created significant buzz, reaching the entire readership in the Dinamalar editions of Chennai, Madurai, Coimbatore & Pondicherry.
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