Mobile has converged with digital marketing itself due its evolution from being a marketing channel to the operating system of modern consumer engagement, share industry heads

Shantanu David Jun 24, 2026 9:25 AM

Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education

Shalinee Mishra Jun 18, 2026 8:51 AM

As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’

Anuja Jain Jun 17, 2026 8:48 AM

At e4m Connected TV Conference 2026, Huella Co-Founder Mayura Nayak outlined how changing viewing habits, second-screen behaviour and interactive formats are pushing CTV towards measurable engagement

e4m Staff Jun 15, 2026 1:39 PM

Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data

e4m Staff Jun 8, 2026 12:11 PM

Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised

Sunidhi Vijay May 28, 2026 9:30 AM

Rajeev Jain, SVP-Corporate Marketing at DS Group, shares how marketers are rethinking brand communication, innovation and cultural relevance in today’s digital-first ecosystem

Sunidhi Vijay May 25, 2026 9:01 AM

From toothbrushes to enterprise software, brands are leaning on 'AI' as a visibility lever, but industry voices say the window is closing fast

Aryendra Khan May 25, 2026 8:44 AM