digital-first-brands

Festive OOH: Digital-first brands fuel demand, up to 80% of prime OOH already booked

Digital-First Brands Drive Festive OOH Demand with 80% Inventory Booked?blur=25

This festive season, BARC uncertainty, digital-first spending and scarce premium inventory are giving OOH a bigger role in the festive advertising mix

Sandhi Sarun Sep 25, 2026 9:15 AM

Amazon Ads' Kapil Sharma: Digital-first brands must break ‘inverted funnel trap’ to scale

Kapil Sharma: Digital-First Brands Must Evolve Beyond Performance Ads?blur=25

At e4m D2C Summit 5.0, the Director of Amazon Ads made the case for full-funnel marketing over search-led discovery alone, citing WARC and Kantar data on brand growth

e4m Staff Sep 16, 2026 11:19 AM