digital-ads
Xaxis Nielsen

Xaxis has partnered with Nielsen to apply the Digital Ad Ratings measurement across Xaxis View, Xaxis Video Premium and Xaxis Audio

exchange4media Staff Sep 24, 2019 12:44 PM

TAMAdex

TAM AdEx India Q1 2019 report: In e-commerce category, Travel and Tourism saw 327% indexed growth

exchange4media Staff May 9, 2019 8:39 AM

unilever

FMCG giant has combined existing industry measurement tools; will be able to measure campaign audiences and audience reactions

exchange4media Staff Jan 30, 2019 11:20 AM

Kranti Gada, Chief Operating Officer at Shemaroo Entertainment Ltd. speaks on how the digital platform has led to the rapid growth in content marketing

exchange4media Staff Sep 26, 2018 8:54 AM

Director, Facebook India, on how brands can leverage the platform of Facebook and thereby influence purchase journey of travellers

Apeksha Mishra Sep 6, 2018 8:59 AM

Tripti Lochan of VML SEA & India says integrating digital and traditional marketing these days helps to drive long term awareness among customers

Apeksha Mishra Aug 30, 2018 8:39 AM

The Founder & Chief Executive Officer of What Clicks takes a look at some issues plaguing the current digital advertising practices

Rahul Vengalil May 3, 2018 8:54 AM

Total digital ad expenditure will rise 18.7% this year to $107.30 billion, while OTT platforms, which currently have a small, but increasing share of the market, will continue to be significant.

exchange4media Staff Mar 29, 2018 1:12 PM

Advertisement in case of tenders above a certain threshold value should be placed on Central Public Procurement Portal (CPPP), Government e-Marketplace (GeM) Portal, as well as on the websites of Ministries/Departments/organisation, said an office memorandum from the Ministry of Finance.

exchange4media Staff Mar 15, 2018 8:57 AM

Brands find a lucrative platform to lure users via Facebook logout page

The ad space on the Facebook logout page is considered to be the most expensive one on social media. exchange4media takes a look at how brands are using the space in interesting ways

Priyanka Nair Sep 30, 2013 8:29 AM