Data from TAM Sports indicate that streaming and broadcast are no longer competing mediums but complementary pillars

Imran Fazal Apr 21, 2026 7:28 PM

The regulations establish a framework under which no individual, business, or agency may display any form of advertisement within MMB-controlled areas without prior written permission from the board

e4m Staff Apr 20, 2026 2:09 PM

Apart from illegal betting, personal care, healthcare, food and beverages, and education are the other violative sectors, as per ASCI’s Half-Yearly Complaints Report

e4m Staff Nov 11, 2025 12:39 PM

Gulshan Verma, Director, Amazon Ads, discusses Amazon MX’s new show Rise and Fall and how Amazon stays ahead in advertising

Pritha Pahari Sep 5, 2025 4:20 PM

The regulatory body has published its half-yearly complaints report, offering insights into trends

e4m Staff Nov 22, 2023 2:14 PM

The report underscores the factors that advertisers should consider when choosing a DSP

e4m Staff Oct 4, 2023 11:42 AM

The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users start their product research journey on Amazon

exchange4media Staff Dec 19, 2022 9:37 AM

Revenue from digital media increased 36% to Rs 63.9 crore while the revenue from traditional media was up 8.7% to Rs 82.7 crore.

exchange4media Staff Nov 5, 2022 10:13 AM

Zenith’s Business Intelligence – OTC Healthcare report forecasts that OTC brands will increase digital ad spend at avg rate of 11% a year between 2021 and 2023

exchange4media Staff Mar 7, 2022 11:16 AM

Guest Column: Adam Singolda, Founder & CEO, Taboola, predicts that all businesses that reach people at scale will eventually start to show ads as an additional revenue stream

Adam Singolda Feb 11, 2022 8:40 AM

The system will be available in 15 markets, including India

exchange4media Staff Dec 11, 2021 7:56 AM

At e4m's fifth edition of Content Jam, HUL's Srinandan Sundaram addressed the challenges of dwindling consumer attention and how content is critical to driving new age commerce

exchange4media Staff Oct 11, 2021 8:23 AM

Conceptualised by Lowe Lintas, the campaign brings out the brand's proposition - Don’t miss any opportunity to express your beautiful self

exchange4media Staff Feb 20, 2021 8:44 AM

'Of these, 8963 were resolved by way of withdrawal or modification of the advertisements,' said I&B minister Prakash Javadekar said in response to a question in the Lok Sabha

exchange4media Staff Feb 8, 2021 10:57 AM

With #WinZO & #JeetneMeinKickHai trending in the top 5 on Twitter, the campaign has already garnered more than 300 million impressions across digital platforms

exchange4media Staff Dec 26, 2020 4:00 PM

In the first interaction since the rebranding, Bhalla, Group CMO, HT Media Ltd, talks about the feedback and tells us how the re-launch has helped getting more advertisers on board

Tasmayee Laha Roy Nov 10, 2020 9:02 AM

Janhvi Kapoor helps target the primary audience of Mint ChocOn, says S K Jain, CEO & MD, Mahak Group

Sanstuti Nath Apr 5, 2020 3:00 AM

Privacy and regulatory digital ad laws have led to FB to revise the programme by shutting down the data source

exchange4media Staff Feb 24, 2020 4:44 PM