dhurandhar
JioStar's average monthly active users on JioHotstar rose 48% year-on-year to 451 mn, while its television network reached 389 mn daily active viewers across entertainment and sports channels
e4m Staff Jun 19, 2026 3:34 PM
2026 BO is showing that a steady, year-round slate of Hindi, regional and Hollywood releases can sustain audience footfalls without relying on festive periods or a single blockbuster
Shalinee Mishra May 19, 2026 9:13 AM
The ‘Ghar ki yaad nahi aayi Jassi’ dialogue, earlier referenced by Sanjana Ganesan, continues to follow Bumrah on and off the field
Instagram is leaning into the Dhurandhar 2 wave, rolling out film-inspired fonts within its Edits video editing app
Vaishnavi Deshpande Mar 27, 2026 3:21 PM
Following the buzz around ‘Dhurandhar: The Revenge’, Ranveer Singh has strengthened his position as a highly sought-after brand ambassador, with over 40 endorsements across premium and mass categories
Shalinee Mishra Mar 27, 2026 8:32 AM
With Jameel Jamali trending online, brands are quick to adapt his now-viral line into playful, product-led posts
Vaishnavi Deshpande Mar 24, 2026 7:14 PM
As the excitement around “Dhurandhar” gathers pace, brands are tapping into the cultural moment, turning the film’s tonality, dialogues, visual cues into reactive marketing across OOH & social
e4m Staff Mar 24, 2026 1:49 PM
Beyond box office collections, ‘Dhurandhar: The Revenge’ is emerging as a case study in how projected footfalls are translating into measurable advertising value
Shalinee Mishra Mar 23, 2026 8:57 AM
Films like ‘KGF Chapter 2’, ‘Pushpa’ & ‘Kantara’ have driven similar spikes in cinema advertising demand, and industry observers believe ‘Dhurandhar: The Revenge’ could match or exceed that trajectory
Shalinee Mishra Mar 20, 2026 8:44 AM
Dhurandhar 2 release fills timelines with reactions from celebs and fans
Vaishnavi Deshpande Mar 19, 2026 3:08 PM
A morning jog between Finland’s President Alexander Stubb and Canada’s Prime Minister Mark Carney in London’s Hyde Park took an unexpected turn with a reference to ‘Dhurandhar’
e4m Staff Mar 18, 2026 4:15 PM
The sector’s strong finish in 2025, with a Rs 13,500-crore box office, underpins the momentum, say industry players
Sunidhi Vijay Mar 16, 2026 9:02 AM
Advance bookings for ‘Dhurandhar 2’ have sparked debate as preview ticket prices in several cities rise well above the usual range for Hindi films
Vaishnavi Deshpande Mar 10, 2026 4:24 PM
Advance bookings for ‘Dhurandhar 2’ have sparked debate as preview ticket prices in several cities rise well above the usual range for Hindi films
Vaishnavi Deshpande Mar 10, 2026 4:21 PM
To mark International Women’s Day, diplomats recreated the viral ‘Dhurandhar’ trend, blending Bollywood flair with a tribute to the women working at the mission
Vaishnavi Deshpande Mar 10, 2026 2:49 PM
Executives in the theatrical sector say the slowdown in ad growth over the past two years has been closely linked to inconsistent film releases and box office numbers
Chehneet Kaur Mar 10, 2026 9:19 AM
Russian-Georgian figure skater Anastasiia Gubanova performed to a medley of Bollywood songs at the Olympics
e4m Staff Feb 10, 2026 2:07 PM
At a pre-game show, ‘Bhangra Empire’ performed the film’s title track, and the video quickly went viral on social media
Vaishnavi Deshpande Jan 9, 2026 4:30 PM
According to industry estimates, content seeding and meme amplification now consume 10-15% of film marketing budgets, up from under 5% pre-2020
Soumya Gawri Dec 23, 2025 8:33 AM
The trend, driven largely by Instagram creators, draws inspiration from the film’s espionage narrative and Ranveer Singh’s portrayal of an undercover operative
Vaishnavi Deshpande Dec 19, 2025 4:01 PM
