deo-ads
New placement introduces a five-second countdown ad after eligible Reels, as Meta looks to unlock fresh inventory from a format that now accounts for nearly half of engagement on Instagram
e4m Staff Jun 12, 2026 1:10 PM
Gaurav Gandhi, Vice President at Amazon Prime Video, Asia-Pacific & Middle East-North Africa, has shared his views following Prime Video Ads launch in India
While some stakeholders say Amazon Prime Video Ads can boost relatable communication and foster brand affinity with a suite of tools; short research window is a concern for others
Shantanu David and Sunidhi Vijay Jun 30, 2025 8:43 AM
According to the dentsu-e4m Digital Advertising Report 2025, online video advertising is projected to grow at an impressive rate of 27.60%, reaching a 30% market share by the end of 2025
Sunidhi Vijay Feb 26, 2025 4:33 PM
A look at the key highlights of YouTube India in 2024, exploring its earnings, advertising strategies, viewership milestones, and the broader implications for the digital video advertising industry
Shantanu David Dec 2, 2024 8:57 AM
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
Kanchan Srivastava Jul 31, 2024 8:35 AM
A roundtable hosted by Silverpush in collaboration with e4m saw industry experts discuss the topic of ‘Tailoring video creatives to enhance audience engagement’
e4m Staff Apr 11, 2024 8:27 AM
At the roundtable in Mumbai, experts will share insights on the topic ‘Tailoring video creatives to enhance audience engagement’
What started with Axe in the 90s seems to be a never-ending partnership
Mansi Sharma Jun 7, 2022 8:58 AM
According to the platform's latest report on programmatic video advertising, India has seen a 7% increase in video ad spends since Q1 2019
exchange4media Staff Jun 3, 2020 1:35 PM
In the era of informed purchases, video is the king and data is its crown, say experts
Shreshtha Verma Jan 21, 2020 8:48 AM