dentsu-e4m
As per the dentsu-e4m Digital Advertising Report, digital ad spends in education sector rose from Rs 819 crore in 2024 to Rs 1,228 crore in 2025, a nearly 50% year-on-year growth
Sunidhi Vijay Feb 23, 2026 9:16 AM
A comparative analysis of PMAR, dentsu-e4m Digital Advertising Report and WPP Media’s TYNY report shows divergence in assumptions around digital acceleration & media pricing
e4m Staff Feb 21, 2026 9:16 AM
According to the dentsu-e4m Digital Advertising Report, pharma increased its digital allocation from 54% in 2024 to 67% in 2025
Sunidhi Vijay Feb 19, 2026 9:24 AM
According to the dentsu-e4m report, radio’s AdEx stood at ₹1,501 crore in 2025 with its market share halving to 1% from 2% in 2024
Chehneet Kaur Feb 17, 2026 8:48 AM
Industry experts estimate that CPM rates may decline by around 15% year-on-year
Anuja Jain Feb 16, 2026 9:18 AM
According to the dentsu–e4m Digital Advertising Report 2026, while FMCG held its position as the largest advertiser in 2025, e-comm emerged as the fastest-expanding category
Pooja Yadav Feb 16, 2026 8:37 AM
Dominance has not disappeared. But FY25 financial data, along with structural shifts across AI-led discovery, retail media & CTV, suggest Google’s advertising power in India is no longer inevitable
Shantanu David Feb 14, 2026 8:16 AM
According to dentsu e4m Digital Advertising Report 2026, digital now commands 64% of FMCG’s budget, up from 53% in 2024, while television has slipped sharply to 29% from 40%
Aditi Gupta Feb 13, 2026 8:56 AM
As per dentsu–e4m Digital Advertising Report 2026, e-retail accounted for 25% of digital media spends; scale of growth signals structural shifts in how brands plan, activate measure digital media
Pooja Yadav Feb 11, 2026 8:54 AM
At the Dentsu-e4m Digital Advertising Report launch, dentsu’s Narayan Devanathan spoke to Priyanka Khaneja Gandhi of Amazon Ads India on emerging ad models, measurement paradigms and more
Digital media continues to be India’s top advertising channel, supported by enabling policy frameworks and infrastructure
E-commerce emerged as the growth engine of 2025, posting the highest market growth with ad spends up 40.8% year-on-year and expanding its share by three percentage points
By the end of 2025, ad spends on e-retail platforms reached Rs 17,601 crore, accounting for 24.58% of total digital media spends
The spends rose from Rs 16,606 crore in 2024 to Rs 23,243 crore in 2025
Consumer durables’s digital allocation stood at 39% in 2024 with online video and social media emerging as key contributors, according to dentsu-e4m Digital Advertising Report 2026
In 2025, the sector accounted for ₹4,933 crore in overall advertising spends. Out of this, ₹3,328 crore was directed specifically towards digital media
As boards demand sharper ROI, a session at the Dentsu e4m Digital Report 2026 launch highlighted how generative AI is transforming data, journeys, and customer engagement at scale
At the dentsu-e4m Digital Advertising Report 2026 unveiling, Arjun Kolady explains why marketers need to stop chasing eyeballs and start capturing ears
e4m Staff Feb 3, 2026 11:38 AM
At the dentsu - e4m Digital Advertising Report 2026 launch, brand and platform leaders unpacked how purpose, trust, and human connection are reshaping storytelling beyond campaigns
e4m Staff Feb 3, 2026 11:28 AM
dentsu-e4m Digital Advertising Report 2026 shows that India’s digital industry grew 19% in 2024 to close 2025 at ₹71,621 crore, underlining digital’s dominance over traditional advertising channels
Shalinee Mishra Feb 3, 2026 9:24 AM
As per dentsu-e4m report, FMCG continues to take the lead in share of India’s digital ad spends at 32%; was largest contributor in 2024 too at 34%
Sunidhi Vijay Feb 3, 2026 9:21 AM
Industry leaders decode how reach, results, trust and technology are reshaping the future of advertising at the dentsu-e4m Digital Advertising Report 2026 launch
Narayan Devanathan, President and Chief Strategy Officer, South Asia at dentsu, spoke at the dentsu-e4m Digital Report 2026 launch on developing a proprietary metric, AI-driven agents and more
At the dentsu-e4m Digital Advertising Report 2026 launch, brand and platform leaders unpacked how purpose, trust, and human connection are reshaping storytelling beyond campaigns in an AI-driven era
Speaking at the launch of dentsu–e4m Digital Advertising Report 2026, Agchbayar said media today actively shapes aspirations, behaviours and belief systems
At the launch of the dentsu–e4m Digital Advertising Report 2026, Harsha Razdan noted that media is no longer just about reach, and advertising goes beyond delivering messages
As per the dentsu-e4m Digital Advertising Report 2026, AI is expected to predict user context, mood and micro-intent in real time
Programmatic’s share in digital ad spends expected to rise to 43% by the next year, according to dentsu-e4m Digital Advertising Report
The dentsu-e4m Digital Advertising Report 2026 projects online video to grow 22.3%, capturing a 29% share and emerging as India’s most engaging format for mobile-first audiences
According to the dentsu-e4m Digital Advertising Report 2026, advertising spends on e-retail platforms in India reached Rs 17,601 crore by the end of 2025
In 2025, e-commerce saw the strongest growth in advertising, expanding 40.8% over the previous year
The report estimates that digital media will grow at a CAGR of 17% to reach Rs 98,034 crore by 2027
The dentsu-e4m Digital Advertising Report 2026 states that the ad industry in India is set to reach a market size of Rs 1,40,001 crore by 2027
This is the 10th edition of the report; senior industry leaders from top brands, agencies, and digital platforms to share insights
The panellists will share insights on the topic ‘From Personalization to Prediction: How Gen AI is Redefining Customer Experience and Marketing ROI’
e4m Desk Jan 31, 2026 12:05 PM
The panellists will share insights on the topic ‘Reimagining Growth of Indian Media: At the Intersection of Commerce, Content and Culture’
Narayan Devanathan, President & Chief Strategy Officer, South Asia, dentsu, will share key insights on the topic ‘Beyond the Click: Attention, Culture, and the New Currency of Indian media’
The panellists will share insights on the topic ‘Storytelling that builds a nation: Purpose, culture and the new creative imagination’
The 10th edition of the report will be unveiled on February 2 in Mumbai
The 10th edition of the report will be unveiled on February 2 in Mumbai
The 10th edition of the report looks ahead to the forces that will shape the next decade of Indian media
Inventory-agnostic platforms to define programmatic; future will belong to partners who combine reach, privacy-safe data connectivity, and operationalized AI with auditability, note stakeholders
Anuja Jain Oct 13, 2025 9:03 AM
The dentsu e4m Advertising Report 2025 projects that CTV advertising market will hit a staggering Rs 1,500 crore by 2025, growing at a breakneck CAGR of 45% from 2023 to 2025
Shantanu David Feb 27, 2025 8:30 AM
Industry leaders are unanimous that infra development continues to unlock opportunities for transit and metro media, and the OOH sector in general
Chehneet Kaur Feb 10, 2025 8:47 AM
According to the dentsu-e4m Digital Report 2025, programmatic advertising is expected to reach 44% (Rs 30,405 crore) of the digital ad market by 2026
Shantanu David Feb 10, 2025 8:45 AM
According to dentsu-e4m Digital Advertising Reports 2025, Television AdEx saw a degrowth of 5.95%, Print 6.02% and Radio 7.44% even as Digital AdEx grew by 21.05% in 2024 over 2023
Jagruti Verma Feb 7, 2025 9:27 AM
Digital out-of-home advertising in transit hubs like airports and train stations are also creating avenues for real-time, dynamic content targeting, note industry heads
According to dentsu-e4m Digital Advertising Report 2025, advertising on e-retail platforms accounted for 22.93% of total digital media spends in 2024, highlighting the rapid ascent of retail media
Shantanu David Feb 6, 2025 9:27 AM
According to the dentsu-e4m digital advertising report, social media has held the largest share of ad spends over the years, followed by online video, paid search and display banners