d2c-brand-strategies
As e-commerce and Q-comm players expand private labels, the dual role as brand owners and retail-media businesses raises questions about competition, visibility and access to consumers
At e4m D2C Summit, Tarun Kishore, CBO, Saptharushi, broke down the question of how can a brand efficiently reach the consumer and the cost behind it
e4m Staff Sep 10, 2026 5:51 PM
Industry experts say D2C specialists can accelerate execution, but the brand must continue to own the consumer & data, retain ownership of the proposition and organisational learning
Shantanu David Sep 8, 2026 8:48 AM