NetApp CMO Gabie Boko explains why AI success depends on intelligent data infrastructure, marketing transformation and AI agents rather than hype.

Brij Pahwa Jul 7, 2026 1:29 PM

Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.

Brij Pahwa Apr 17, 2026 1:11 PM

CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.

Brij Pahwa Apr 7, 2026 4:21 PM

MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.

Brij Pahwa Mar 30, 2026 4:02 PM

Martech in 2025 exposed operational gaps. In 2026, the focus shifts to AI agents, system integration, and building scalable, governed marketing operating models.

Brij Pahwa Mar 19, 2026 5:11 PM

From generative AI and unified data platforms to privacy-first personalization and AI-powered discovery, these ten MarTech trends explain how brands will drive smarter, faster growth in 2026.

Brij Pahwa Feb 3, 2026 12:53 PM

Experts unpacked why brands should offer solutions rather than flooding customers with marketing messages, and why AI-driven personalisation must begin with contextual understanding

e4m Staff Dec 11, 2025 8:50 AM

At the fifth edition of the conference, Apoorv Durga, VP- Research & Advisory, Real Story Group, will share insights on the topic ‘CDP Past, Present, and Future: Where Are We Headed?’

e4m Desk Dec 10, 2024 12:19 PM

Despite being a repository of diverse customer data, CDPs come with a caveat from experts who say that they should be deployed only after careful consideration of factors

Sohini Ganguly Sep 6, 2023 9:14 AM

The report explores the potential challenges that one may face when navigating the intricate marketing landscape

exchange4media Staff Aug 11, 2023 2:01 PM

The InMobi study reveals that three in five Indian businesses are still trying to identify and understand the impact of consumer data privacy developments on their current mobile marketing strategy

exchange4media Staff Jun 23, 2022 6:22 PM

These insights will lead the OTT platform to better customer engagement and retention metrics

exchange4media Staff Sep 16, 2021 5:57 PM

Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies

exchange4media Staff Apr 30, 2021 5:45 PM