e4m MarTech Conference: Apoorv Durga to discuss the evolution of Customer Data Platforms

At the fifth edition of the conference, Apoorv Durga, VP- Research & Advisory, Real Story Group, will share insights on the topic ‘CDP Past, Present, and Future: Where Are We Headed?’

by e4m Desk
Published: Dec 10, 2024 12:19 PM | 2 min read

The exchange4media Group is all set to host the fifth edition of the e4m MarTech India Conference 2024 tomorrow, December 11 in Gurugram. One of the key highlights of the conference is a keynote session by Apoorv Durga, Vice President, Research & Advisory, Real Story Group on the topic ‘CDP Past, Present, and Future: Where Are We Headed?’. In his address, Apoorv will share insights on the evolution of Customer Data Platforms (CDPs), the current trends and challenges and the future of CDPs.

Apoorv Durga is set to deliver impactful insights on key touchpoints at the MarTech Conference, offering a comprehensive perspective on the evolving intersection of marketing and technology. He will explore how CDPs have evolved from solving data silos in their early days to becoming foundational tools for unified customer experiences and will also discuss how businesses are navigating the shift toward composable architectures, the role of AI in CDPs, and the myths versus realities and more. He will cover key areas of the topic like how CDPs are transforming into decisioning and orchestration hubs, enabling smarter, more agile customer engagement strategies.

Drawing from his extensive experience, Apoorv will also shed light on the importance of integrating MarTech solutions across organisations to optimise efficiency and drive innovation. With the evolution of AI, automation, and data analytics, Apoorv will also talk about strategies to create seamless customer journeys and harness technology to build deeper, personalised connections.

The agenda of the e4m MarTech India Conference 2024 is power-packed with keynote sessions, fire-side chats and engaging panel discussions on a wide range of topics.

Don't miss this one-of-its-kind opportunity to gain valuable insights, and network with top industry leaders and experts to transform your marketing game.

Click here to register: https://e4mevents.com/martech-conference-2024/choose-pass#viewform