customer-centricity
At the Pitch CMO Summit 2026, Milind Shah, Varun Sethuraman and Vivek Malhotra debated how empathy, data, and bold ideas are rewriting the rules of customer centricity
MD for Asia Pacific and Japan, shares his vision for AWS in India, the significance of cloud computing in future-proofing the business, and more
Ruhail Amin Jun 6, 2022 8:48 AM
India Brand Conclave 2021: A stellar panellists of industry leaders shared their views on ‘Has marketing changed from knowing your customer to knowing your customer segment?’
exchange4media Staff Dec 21, 2021 9:00 AM
The startup by former WPP Customer Engagement head Anand Shiva will set up a 25-member dedicated team to listen to customer conversations online and address their expectations across digital platforms
exchange4media Staff Nov 1, 2021 11:08 AM
Guest Column: Sonia Notani, CMO, IndiaFirst Life Insurance Company, shares that Integrating 3 Vs – Voice, Video, and Vernacular - in the digital space helps enable a well-rounded strategy
Sonia Notani Jun 4, 2021 8:40 AM
Salesforce-e4m webinar: The panel concluded that to manage building a unified view of customers, there are five key areas to look at - quality, timeliness, data integration, consent and identity
exchange4media Staff Jan 20, 2021 8:42 AM
The CX+ study reveals that for many retailers there is a huge gap between the brand promise and customer experience
exchange4media Staff Aug 6, 2020 5:09 PM
The company's 'Trust Shop 2.0' campaign is a 'buy-now-pay-later' service for customers in need
exchange4media Staff Jun 27, 2020 2:00 PM