customer shastra?blur=25

The startup by former WPP Customer Engagement head Anand Shiva will set up a 25-member dedicated team to listen to customer conversations online and address their expectations across digital platforms

exchange4media Staff Nov 1, 2021 11:08 AM

Sonia Notani?blur=25

Guest Column: Sonia Notani, CMO, IndiaFirst Life Insurance Company, shares that Integrating 3 Vs – Voice, Video, and Vernacular - in the digital space helps enable a well-rounded strategy

Sonia Notani Jun 4, 2021 8:40 AM


Salesforce-e4m webinar: The panel concluded that to manage building a unified view of customers, there are five key areas to look at - quality, timeliness, data integration, consent and identity

exchange4media Staff Jan 20, 2021 8:42 AM


The CX+ study reveals that for many retailers there is a huge gap between the brand promise and customer experience

exchange4media Staff Aug 6, 2020 5:09 PM


The company's 'Trust Shop 2.0' campaign is a 'buy-now-pay-later' service for customers in need

exchange4media Staff Jun 27, 2020 2:00 PM