With India chasing global creative glory, creativity, culture, craft and impact take centre stage at Cannes Lions 2026. Here are India's Cannes contenders this year

Isha Khatu Jun 17, 2026 9:05 AM

With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance

Sunidhi Vijay Jun 8, 2026 8:32 AM

The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch

e4m Staff May 26, 2026 12:01 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional

Ganapathy Viswanathan May 26, 2026 8:29 AM

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity

Shantomoy Ray May 25, 2026 8:03 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, explores how invisible branding is redefining consumer loyalty, and offering brands a quieter path to cultural relevance

Shantomoy Ray Nov 27, 2025 10:15 AM