cultural-relevance-in-advertising

The New Billboard Playbook: Built for social media

Brands Leverage Billboards for Social Media Engagement?blur=25

From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street

Shalinee Mishra Jul 9, 2026 9:15 AM

Why the attention economy demands brands be interesting, not just useful

Brands Must Be Interesting to Thrive in the Attention Economy?blur=25

With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance

Sunidhi Vijay Jun 8, 2026 8:32 AM

Padma Bhushan posthumously awarded to Piyush Pandey: Voice that gave Indian advtg its soul

Piyush Pandey | Neeta Joshi | President Droupadi Murmu?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional

Ganapathy Viswanathan May 26, 2026 8:29 AM