consumer-attention
Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India
Shubhranshu Singh Aug 28, 2026 11:23 AM
As consumers move between television, CTV, YouTube, Instagram, mobile and the open web, marketers are questioning whether impressions and reach are still enough to judge advertising effectiveness
e4m Staff Aug 25, 2026 12:40 PM
Speaking at Pitch CMO Summit 2026, Shahad Anand, Business Head, Skylight Mediakart, spoke about the role of personalization, contextual targeting & emotional creativity
e4m Staff Jun 15, 2026 2:42 PM
As users split their time across multiple platforms, the traditional scale-led media planning model has weakened, with high reach no longer guaranteeing visibility or recall
Sunidhi Vijay Apr 28, 2026 8:32 AM
Marketers at the e4m Pitch CMO Summit 2025 unpacked how shrinking attention spans and fractured media ecosystems are rewriting the rules of brand engagement
As per marketing experts, a clear structure makes buying media feel straightforward, even if real consumer behavior is far more complex
Shantanu David Apr 28, 2025 8:23 AM
At e4m's fifth edition of Content Jam, HUL's Srinandan Sundaram addressed the challenges of dwindling consumer attention and how content is critical to driving new age commerce
exchange4media Staff Oct 11, 2021 8:23 AM