communication-strategies
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says India’s PR industry is evolving from media relations to strategic biz counsel, with ideas and innovation driving its future
Ganapathy Viswanathan Jul 6, 2026 8:06 AM
The survey is conducted by Ipsos and PRCAI in collaboration with Astrum Reputation Advisory, capturing insights from consultancies and corp comm teams, and mid to senior level industry professionals
Pavan Kaushik's new book, The Fifth Estate, highlights the critical evolution of corporate communication in shaping trust and reputation in today's business landscape
e4m Staff Jul 3, 2026 10:49 AM
Has strategic silence become a reputational risk? Industry leaders weigh in on its impact, future challenges, common misconceptions and where communicators should draw the line
Ritika Upmanyu Jul 2, 2026 10:00 AM
Danielle Gracias, Deputy Vice President - PR & Corp Comm at Ageas Federal Life Insurance, explores how the comms function is redefining trust, navigating the opportunities and challenges, and more
Ritika Upmanyu Jun 30, 2026 3:05 PM
From strategic silence and crisis management to AI adoption and reputation building, Axis Bank's Piyali Reddy shares how communications is evolving in the banking sector and what lies ahead
Ritika Upmanyu Jun 17, 2026 12:34 PM
Guest Column: Harday Gupta, Founder & Director, The Right PR talks about the communication strategies to counter the spread of misinformation
Harday Gupta Jul 24, 2024 2:59 PM
Shriti Malhotra, CEO, The Body Shop India reflects on the brand’s 15 years in India, keeping up with the consumers and fostering sustainability
Ritika Raj Sep 30, 2021 8:24 AM
Intelliquo will be responsible for corporate reputation management and consumer engagement through an integrated communications approach for both the brands
exchange4media Staff Jun 17, 2021 4:38 PM
The mandate involves building and implementing integrated communication strategies that include media and influence engagements to help the brand reach a larger consumer base
exchange4media Staff Jun 16, 2021 4:35 PM
This association will help Timex enhance its brand’s image and will help introduce innovations in its communication strategies
exchange4media Staff Jun 16, 2021 2:36 PM