Motwani was earlier Senior Director, leading eCommerce media for The Coca-Cola Company and Dell; in her current role, HUL is the brand partner

e4m Desk Jul 17, 2026 8:29 AM

As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads

Anuja Jain Jul 1, 2026 8:41 AM

As retail media spend races toward Rs 30,360 cr in 2026, brands are discovering that the most dangerous number in advertising is not the one you cannot measure — it is the one you are measuring wrong

Anuja Jain May 27, 2026 9:47 AM

With retail media projected to cross ₹30,000 cr in 2026, brands are reworking digital budgets around commerce-led channels that promise faster conversions, closer proximity to purchase

Shantanu David May 4, 2026 8:52 AM

Wavemaker will also handle Reckitt India’s E-Commerce media mandate

e4m Staff Jan 7, 2026 11:29 AM

The suite helps drive visibility and sales by directing shoppers to product listings on quick commerce platforms

e4m Staff Sep 18, 2025 4:06 PM

Digital-first sectors like electronics, fashion and FMCG were the biggest spenders in both retail and commerce media, but there were some surprises this year

Shantanu David Dec 18, 2024 8:59 AM

The partnership brings together product sales data and the proprietary media solutions of GroupM

e4m Staff Oct 17, 2023 11:41 AM

The event revealed the importance of commerce media and brought some of the industry’s top speakers and influencers on the stage

exchange4media Staff Aug 29, 2023 3:12 PM

While this space allows advertisers to create personalized and targeted ads, publishers are able to offer consumers a seamless shopping experience

Shantanu David Apr 27, 2023 8:34 AM

This is the first of two articles to serve as a primer on Commerce Media itself; the upcoming one will examine the distinct advantages it offers to advertisers and publishers

Shantanu David Apr 24, 2023 9:19 AM