At the e4m NewsNext conference, the panelists had an insightful discussion on ‘Addressing the crisis in today’s journalism’

exchange4media Staff May 2, 2022 4:01 PM

Chintamani Rao?blur=25

BARC said it was not ready, but the government says BARC is. What has been done in the last three weeks that makes the data kosher, writes Chintamani Rao, an independent media consultant

Chintamani Rao Jan 16, 2022 1:38 PM


Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner

Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM


Chintamani Rao, Strategic Marketing and Media Advisor, pays his tribute to Alyque Padamsee on his first death anniversary

Chintamani Rao Nov 18, 2019 1:32 PM

TAM Ratings Row: Is unsubscription a move to counter 10+2 losses??blur=25

Media planners & industry experts highlight the possibility of unsubscribing TAM as a counter to losses channels might incur from TRAI’s ad cap regulation

Abhinav Trivedi Jun 13, 2013 9:47 AM

ENBA 2012: Jury lays stress on content integrity?blur=25

Over 400 entries have been received for the exchange4media News Broadcasting Awards (ENBA) 2012. The final round of judging took place on August 24

Shree Lahiri Aug 25, 2012 9:24 PM

Guest Column: When corporates eye media ownership - Chintamani Rao?blur=25

RK Swamy Hansa Group’s Chintamani Rao analyses the scenario of big corporates picking up stakes in media houses

Chintamani Rao May 19, 2012 1:51 AM

Sandeep Sharma to head R K Swamy Media Group?blur=25

R K Swamy BBDO Group has appointed Sandeep Sharma as President of R K Swamy Media Group. Chintamani Rao will move to another role within the group as Senior Advisor

Noor Fathima Warsia Mar 28, 2012 2:11 PM

IMPACT Annv Spl:  Chintamani Rao’s life, in 7 lessons?blur=25

In his 37 years in the profession, Chintamani Rao, President, RK Swamy BBDO, has learnt several valuable lessons. Here, he shares the seven big ones…

Chintamani Rao Nov 15, 2011 8:24 AM

RK SWAMY ropes in Tejal Shastri for Media Direction?blur=25

RK SWAMY Media Group has appointed Tejal Shastri as Senior Media Director for Media Direction.

exchange4media Staff Feb 23, 2011 7:47 AM

We are best with challenger brands: Chintamani Rao?blur=25

“I am not gunning to be the No. 1 one agency, I am looking to be a good, respectable and profitable agency. We will look forward for integrated communication solutions,” says Chintamani Rao, President, RK SWAMY Media Group.

exchange4media Staff Jan 15, 2011 8:09 AM

Remembering Mani Ayer: Chintamani Rao recalls the valuable lessons learnt?blur=25

Chintamani Rao gives wonderful insights into what made SR Mani Ayer so special in advertising, and remembers the many valuable lessons learnt and the guidance he received from Ayer over the years.

Chintamani Rao Feb 9, 2010 6:55 AM