As the transformation has been the key driver for all businesses in India in recent years, this category has come at the right time, opined experts

Mansi Sharma Jun 21, 2021 8:59 AM


Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected

Misbaah Mansuri May 5, 2021 8:51 AM

e4m Martech Fridays?blur=25

Thought leaders shared insights on the acceleration of digital marketing and whether it’s here to stay post-COVID

exchange4media Staff Jul 11, 2020 9:38 AM


On the virtual roundtable, MarTech bigwigs will speak about digital marketing solutions to connect with consumers in this new marketing scenario

exchange4media Staff Jul 10, 2020 9:12 AM

Digital trends?blur=25

From focus on data interpretation to brands taking a regional approach & hyper-personalization, industry experts share their predictions for 2020

Shikha Paliwal Dec 24, 2019 8:50 AM

tonic worldwide?blur=25

As part of the mandate, Tonic Worldwide will handle the social media presence, digital engagement, digital strategy and online reputation for the real estate company

exchange4media Staff Sep 5, 2019 1:27 PM


Advertising industry heads share with exchange4media their expectations from tomorrow’s Union Budget announcements 

Noel Dsouza Jul 4, 2019 8:08 AM

Aditya Birla Group Tonic Worldwide?blur=25

Conceptualized and executed by Tonic Worldwide, the Aditya Birla Group has reaffirmed its commitment to the environment by helping consumers identify their fears for the environment and act upon it

exchange4media Staff Jun 4, 2019 3:00 PM


This campaign by Tonic Worldwide addresses the need to soothe dogs during the festival of Diwali

exchange4media Staff May 18, 2018 8:57 AM

Tonic Media awarded with digital mandate of

The mandate will include social media strategy, content marketing and creative strategy across platforms. With this win, Tonic has strengthened its portfolio in the real estate segment

exchange4media Staff Dec 2, 2016 12:01 PM

Tonic Media expands its digital footprint in South India, appoints Tomu Jacob as Business Head?blur=25

The new location will diversify the agency’s services to South India thus amplifying its range of digital and social marketing capabilities

exchange4media Staff Dec 5, 2015 8:45 AM

Tonic Media appoints Vijeeth Shetty as the New Initiatives Head?blur=25

In this new role he will lead new initiatives that include InvenTonic -- a dedicated practice that partners startups and venture capital funds to accelerate growth

exchange4media Staff Jul 29, 2015 4:39 PM

Google Mobilegeddon to websites: Be mobile-friendly or be left behind ?blur=25

Google’s new algorithm is designed to improve mobile search by giving more weightage to mobile-friendly web pages. Google has stated, in no uncertain terms, that a page is “either mobile-friendly or not”; there are no grey areas and no degrees of ‘friendliness’

Abhinn Shreshtha Apr 29, 2015 8:01 AM

Tonic Media appoints Mahesh Narayanan to its Advisory Board?blur=25

Narayanan was formerly with Google India, serving as Country Head, Mobile

exchange4media Staff Dec 16, 2014 8:06 AM

Digital takes home a larger pie of TV channels' ad spends?blur=25

From mobile apps to social media campaigns, broadcasters are upping their ad spends on digital and investing heavily in the medium for higher viewership and engagement

Collin Furtado Dec 4, 2014 7:58 AM

How Facebook got its mobile strategy right??blur=25

With 41% revenues generated through mobile ads, Facebook has been able to monetise this space well. exchange4media takes a look at the takeaways for marketers from this success

Saloni Surti Aug 22, 2013 8:07 AM

Using social for business? Avoid these rookie mistakes...?blur=25

No content strategy, relying on likes, expecting overnight success & believing social is cheap are few blunders marketers cannot afford to make

Saloni Surti Apr 24, 2013 8:32 PM

Mobile is not a single medium, it has a lot of different aspects: Chetan Asher?blur=25

“Social, email, mobile are all important and you can’t club all of them into one slot and expect an agency to do it along with TV and print. However, in digital, one part of the campaign feeds clearly into the next part, and if clients experiment a little they can earn great gains,” says Chetan Asher, CEO, Tonic Media.

exchange4media Staff Apr 16, 2011 8:01 AM