The mobile branding solution is bullish about mobile advertising and is excited about creating meaningful branding experiences on a global scale

exchange4media Staff Oct 25, 2021 11:13 AM

For the campaign, Bayer Consumer Health has partnered with GroupM’s MediaCom and mCanvas

exchange4media Staff Aug 28, 2021 8:51 AM

With Oracle Moat’s integration, mCanvas can provide a comprehensive view of campaign performance to their advertisers

exchange4media Staff Aug 25, 2021 5:11 PM

mCanvas' mobile ad led to engagement levels that surpassed industry benchmarks

exchange4media Staff Aug 18, 2021 10:55 AM

The campaign is conceptualised by Havas Media & executed by mCanvas

exchange4media Staff Aug 11, 2021 1:41 PM

The brand has tied up with mCanvas to leverage mobile as the platform to deliver geo-targeted AR campaigns on the small screen

exchange4media Staff Mar 23, 2021 10:11 AM

Integrating a number of interactive features and sensors, the ads provide users across North and South India with a seamless brand experience on mobile

exchange4media Staff Jan 28, 2021 2:49 PM

His next professional move is not yet known

exchange4media Staff Oct 20, 2020 2:43 PM

The second day of the DPAA Video Everywhere Summit saw interesting discussions on the power of DOOH and brands taking on the solutions of pDOOH

exchange4media Staff Oct 15, 2020 3:13 PM

The format will aid in creating an added revenue stream for publishers

exchange4media Staff Sep 15, 2020 1:15 PM

A prepaid service, CANVAS offers a complete range of services from creative to technology to Media

exchange4media Staff Jun 1, 2020 3:44 PM

Experiential storytelling ad platform, mCanvas has created an interactive mobile-led ad campaign for HDFC Life using real-time face and speech recognition technology

exchange4media Staff Mar 17, 2020 10:56 AM

Industry experts weigh in on the growing popularity of in-app advertising in India and how marketers can use it to engage with consumers

Shikha Paliwal Mar 11, 2020 8:36 AM

At DAN-e4m Digital Advertising Conference, mCanvas co-founder and CEO shared some of the best practices in creating a memorable mobile ad

exchange4media Staff Jan 24, 2020 8:36 AM

Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019

exchange4media Staff Jan 21, 2020 6:03 PM

Experts discuss the importance of mobile advertising in the digital ecosystem, and how 2020 will be a bigger year for it

Shikha Paliwal Jan 20, 2020 8:21 AM

Reaching over 3 million users, the campaign is witnessing an impressive 1.7% click-through rate

exchange4media Staff Jan 18, 2020 10:28 AM

The agency has been conceptualised to bring true integration in campaigns, understand brand requirements and help create consumer connect

exchange4media Staff Jan 15, 2020 5:02 PM

Created through a collaboration between Logicserve Digital and mCanvas, the ad is uses real-time weather API and augmented reality, informing users of the Air Quality Index in their vicinity

exchange4media Staff Nov 29, 2019 5:08 PM

The mobile-led interactive campaign for Big Billion Days reached almost 5 million users with a 2% click-through rate

exchange4media Staff Nov 5, 2019 12:09 PM