A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle

Anuja Jain May 29, 2026 8:02 AM

While many brands have started holding back budgets, others are seeking greater flexibility in media plans to retain room for recalibrating investments as market conditions evolve, say ad execs

Kanchan Srivastava May 13, 2026 8:27 AM

With rising discovery costs, retail media budgets will likely move toward platforms that deliver measurable outcomes, brands will become more selective and focus on clear results

Shantanu David Mar 30, 2026 8:22 AM

With shipments disrupted, rupee weakened and retail inflation rising, brands across FMCG, fashion, beauty, jewellery and hospitality to reassess marketing budgets

Kanchan Srivastava Mar 16, 2026 9:32 AM

Automotive, financial services, consumer tech and lifestyle brands take the lead in creator collabs and partnerships with gaming cos

Shalinee Mishra Feb 19, 2026 9:22 AM

With wedding season underway, jewellery brands boost marketing budgets 20–40% to capitalise on high-intent buying and stay relevant in a peak spending cycle

Sunidhi Vijay Nov 24, 2025 9:20 AM

As major advertisers scale back on traditional media spending, agencies are stepping up on the creativity front, treating tighter budgets as design constraints rather than roadblocks

Soumya Gawri Nov 20, 2025 9:16 AM

For agencies, the cuts have hit where it hurts most — the craft and scale that once defined their creative edge, say experts

Kanchan Srivastava Oct 22, 2025 8:59 AM

While some producers view the shift not as a cutback, but as rationalisation, other industry insiders share that web-series costs are being aligned with TV show economics

Kanchan Srivastava Jul 11, 2025 8:50 AM

With FMCG, beauty and skincare brands emerging as big adopters of AR, marketing experts share how tech is accelerating customer engagement 

Sunidhi Vijay Apr 30, 2025 8:34 AM

Instead of aggressive marketing, BFSI players say they're investing more in existing customers; with spends becoming conservative, brands experts say the focus has shifted to cost-effective channels

Sunidhi Vijay Apr 23, 2025 8:44 AM

Guest Column: Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets

Ashiish V Patil Sep 9, 2024 8:50 AM

With increasing pressure on cutting down on spends, marketing teams are re-evaluating strategies, looking to improve visibility without the overhead of in-person activities

Sohini Ganguly Jul 8, 2024 8:34 AM

The total cumulative advertising spends by these companies were down by 26.38% to Rs 3415 crore in FY21 from Rs 4639 crore in FY20

Javed Farooqui & Kanchan Srivastava Dec 24, 2021 8:52 AM

OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery

Noel Dsouza Aug 26, 2020 9:05 AM

The brand spent Rs 1,141 crore in FY19 compared to Rs 731.3 crore in FY18

Misbaah Mansuri Jan 7, 2020 8:44 AM