Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on

Arpit Srivastava Jul 2, 2026 3:27 PM

During her tenure, Simon played a pivotal role in shaping Airtel's communications strategy, delivering cohesive and targeted messaging across diverse media platforms

e4m Staff Jun 26, 2026 4:53 PM

As AI reshapes brand discovery, Red Surtida explores why GEO is now a reputation discipline and what it means for brand reputation

Ritika Upmanyu Jun 22, 2026 2:19 PM

AI search rewards what was actually said about your brand, not what you paid to say about yourself and that distinction is turning marketing strategy on its head

Anuja Jain Jun 12, 2026 8:57 AM

Yuvraj Mehta, Founder & CEO, StrateRise Consulting, examines the impact of AI on evolving brand reputation strategies and the ways professionals can adapt to this change

Yuvraj Mehta Jan 12, 2026 11:20 AM

Guest Column: Gopa Menon, COO & Co-Founder, Theblurr, writes on how the aviation giant’s operational hiccup turned into a reputation disaster

Gopa Menon Dec 8, 2025 9:22 AM

ASL is the parent company for UniScholarz, UniCreds and UniAcco

exchange4media Staff Jun 8, 2022 10:42 AM

The mandate encompasses providing strategic communications support to the Deltin Brand of Casinos & hotels as well as covering corporate reputation management for the parent company

exchange4media Staff Feb 10, 2021 3:11 PM

Manasi Narasimhan, VP and Head Marketing & Communications South Asia, Mastercard, says marketers will need to protect brand reputation and incorporate privacy & security in brand building

Manasi Narasimhan May 4, 2020 9:31 AM