brand-partnership
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says celebrities once offered instant recognition and media attention, but that equation has changed over the past decade
Ganapathy Viswanathan 1 day ago
Consumers are getting sceptical of conventional advertising and artist collabs help build long-term cultural partnerships that have the power to build and sustain trust, say marketers
Sandhi Sarun Aug 7, 2026 9:30 AM
The Indian actress, who celebrates her birthday today, has built a brand portfolio that reflects the values she portrays on screen
Prior to joining Pune Times Mirror, Nirmal Shah served as Revenue Head - Digital at Zee Media
e4m Staff Jul 31, 2026 11:18 AM
For creators, political expression is no longer just a matter of personal belief, it is increasingly becoming a business decision with financial consequences
Shalinee Mishra Jul 29, 2026 9:00 AM
He previously served as APAC Chief Strategy Officer at IPG Mediabrands
e4m Staff Jul 29, 2026 8:26 AM
From endorsing luxury names like Rolex, Bvlgari and Bentley to building businesses & producing content, Priyanka Chopra Jonas’ brand journey is an example of building celebrity value over time
Shalinee Mishra Jul 18, 2026 9:42 AM
The supply of regional creators is growing rapidly, engagement is rising and brands are increasingly using local voices to reach audiences during festivals and cultural moments
Shalinee Mishra Jul 17, 2026 9:20 AM
Motwani was earlier Senior Director, leading eCommerce media for The Coca-Cola Company and Dell; in her current role, HUL is the brand partner
As brands invest in creator-led discovery, industry executives say the focus is shifting from viral moments to sustained engagement, with visibility & repeated exposure reshaping marketing strategies
Shalinee Mishra Jun 30, 2026 9:17 AM
Brands including Mahindra, Diageo, Apple, Pernod Ricard & Mondelez partner with ‘Z’ across Linear and Digital platforms
e4m Staff Jun 10, 2026 9:58 PM
Strategic merger with Nth Degree creates an unmatched Live events platform, bolstering regional wins with Castrol (Agency of Record), LinkedIn, Asian Paints, and Jio BlackRock
NATIVE CONTENT May 25, 2026 9:25 AM
Prior to this, Junaid Khwaja was with Amazon as Lead - Agency Partnership
e4m Desk May 13, 2026 11:48 AM
Prior to this promotion, she served as Senior Manager – Brand Partnership & Monetisation
e4m Staff May 4, 2026 10:48 AM
Sonal Shah was previously associated with Zee Entertainment Enterprises Limited
e4m Staff Feb 10, 2026 9:59 AM
Prior to this, Sagar Panda led the West and North regional business at Lokal News App
e4m Staff Jan 22, 2026 1:27 PM
As part of the association, VIDA will power several high-impact fan engagement initiatives throughout the season
e4m Staff Dec 16, 2025 2:32 PM
Prior to joining Noise, she has worked with brands such as Zomato, Taj Hotels and HPE
e4m Staff Dec 15, 2025 2:44 PM
She has worked with leading organizations such as Zee Entertainment Enterprises, Network18, and Radio Mirchi
e4m Staff Oct 29, 2025 3:53 PM
The partnership will drive the global reach and scale of activations across AB InBev’s portfolio of brands
e4m Staff Sep 23, 2025 12:27 PM
Her prior experience includes a decade spent in media organizations like Viacom18 and Bennett Coleman
exchange4media Staff Nov 29, 2021 1:12 PM
Myntra is extending operational support to their brand partners, such as relaxing order fulfilment turnaround time from 24 hours to 48 hours
exchange4media Staff May 19, 2021 12:54 PM
As a part of the alliance, Sharma will be sporting Oakley eyewear on and off the pitch
exchange4media Staff Aug 18, 2020 11:16 AM