brand-image

When a flight cancellation becomes a brand breakpoint

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Guest Column: Shailesh Grover, Chief Growth Officer at Sensori.AI, recounts his frustrating experience while rescheduling a British Airways flight—and how it tarnished the airline’s brand image

Shailesh Grover May 19, 2025 9:33 AM

ODN Digital Services collaborates with Timex

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This association will help Timex enhance its brand’s image and will help introduce innovations in its communication strategies

exchange4media Staff Jun 16, 2021 2:36 PM

How brands supporting communities battle Covid crisis will benefit in the long run

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Experts opine that the brands have to be utterly careful as overt exposure or wrong promotion can rip off the authenticity, doing more harm than good

Mansi Sharma May 10, 2021 8:56 AM

Kritika Saxena to join TCS as Head, Corporate Communications and Public Policy-India

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Saxena makes a move from CNBC-TV18 where she has been working as Chief of Bureau- Mumbai, South India and an anchor

Nafisa Shaheen Dec 2, 2020 4:10 PM