The campaign is supported with a high-decibel integrated marketing campaign

exchange4media Staff May 15, 2022 4:00 PM

Amit Rathi and Harsha Vardhan Desireddy?blur=25

At IMA 2021, Amit Rathi, VP Global lead, agency lead and strategy,, shared how Bournvita leveraged Yellow.Ai’s automation capabilities to drive conversation around children mental health

exchange4media Staff Mar 15, 2022 8:52 AM


The digital campaign by Ogilvy India has been created following a 2X increase in mental health search queries since the start of the lockdown

exchange4media Staff Oct 9, 2021 6:00 PM


The Ogilvy India campaign builds on the narrative of ‘Badhao Andar Ki Takat’ with focus on motor skills of children

exchange4media Staff May 21, 2019 12:49 PM

Bournvita Lil Champs?blur=25

In the spot, the month of February is personalised with the voice of a little girl urging listeners to recognise the real potential of our children

exchange4media Staff Feb 11, 2019 2:12 PM


This made-in-India innovation has been created to address the needs of the health conscious modern Indian woman, and is fortified with essential nutrients

exchange4media Staff Sep 19, 2018 4:55 PM


Progressive parenting is at the core of Bournvita’s communication and taking forward its stance on examinations and learning over the last few years, the brand yet again puts across the point that ‘your child’s potential is not defined by the grades he/she gets, it's beyond just their marks’.

exchange4media Staff Mar 7, 2018 7:34 PM


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

exchange4media Staff Dec 13, 2017 8:55 AM

Dangal's minimal associations with Bournvita, Nissan Datsun redi-GO Sport, Vivel sets new example?blur=25

The film’s no-frills brand associations is a refreshing change in these times of ‘filmy’ excess

exchange4media Staff Jan 5, 2017 8:29 AM

Posterscope India launches extensive OOH campaign for “Cadbury Bournvita Biscuits?blur=25

With the core objective of the campaign centred around building awareness of the launch of this new offering, Posterscope used the product tag line ‘Subah ka Biscuit’ in its communication to showcase the product as a morning breakfast snack. The campaign aimed to reach out to the mothers of children aged five and fifteen years across Sec A & B

exchange4media Staff Jun 20, 2016 2:55 PM

Dentsu's Posterscope conceptualises new campaign for Bournvita's Badam Booster?blur=25

Posterscope crafted a campaign which resulted in a media mix that delivered both impact and reach. The media formats used for impact were Billboards, FOBs(Foot over bridge), Unipoles, Gantries, Pillars, designer walls; to build reach and frequency it deployed Bus shelters, local/metro trains and signages across various cities

exchange4media Staff Apr 23, 2016 8:35 AM

"Bournvita does not need a brand ambassador, it is an ambassador in itself,"  Chandramouli Venkatesan?blur=25

Bournvita Biscuits is the company’s second brand in the category after Oreo, which was launched in 2011. With this Mondelez India has expanded its category footprint from creams to cookies

Vernika Awal Apr 20, 2016 8:03 AM

Brands adopt ‘No shortcut to success’ formula to market their products?blur=25

Brands like Meglow, Cremica, Bournvita and Birla Sun Life Insurance have done away with inflated promises for more realistic ones in their latest advertising campaigns

Ritushree Patra Aug 8, 2015 8:16 AM

"It's important for us to deliver a holistic experience back to the consumer"?blur=25

Advertising is being seen as an interruption. So our challenge is to make communication more relevant by integrating it with content, say Mondelêz’s Bonin Bough and Sindhuja Rai

Srabana Lahiri Apr 10, 2014 7:44 AM

Billboard of the week: Bournvita’s ‘Don’t waste milk’ campaign?blur=25

Smart integration, simple creatives & sweet message strategy ensures Bournvita’s campaign stands out

Priyanka Nair Feb 28, 2013 9:56 PM

TOI with Cadbury unveils 'Tayyari Jeet ki'?blur=25

Cadbury India Limited in Association with The Times of India has unveiled an innovative campaign for its leading malt based food brand - Bournvita. ‘Tayyari Jeet ki’ is the core theme for this campaign. Preparation is very important for achieving major goals in life. Preparing early gives a head start and this message forms the crux of this campaign.

exchange4media Staff Feb 23, 2011 7:51 AM