Industry heads opine that to get advertisers back on board, Twitter needs to work on its advertising services, bring stability in decision-making and perhaps a new leader

Shantanu David Feb 6, 2023 8:15 AM


Elon Musk has said that revenue will be shared with creators for ads appearing in reply threads

exchange4media Staff Feb 4, 2023 8:20 AM


This is being seen as an attempt to get advertisers back on the platform

exchange4media Staff Jan 16, 2023 8:57 AM


Twitter Blue will be an avenue to identify audience behaviour. While this is key for brands to increase their engagement, it also opens up a lot of possibilities for advertisers, opine experts

Nilanjana Basu Jan 12, 2023 8:37 AM


Twitter CEO Elon Musk has said the account verification programme will be launched next week, and called the exercise 'painful but necessary'

exchange4media Staff Nov 26, 2022 8:46 AM

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The Twitter owner also said that all unpaid blue checkmarks will be removed in a few months

exchange4media Staff Nov 16, 2022 8:16 AM