biswa-kalyan-rath

The rise of stand-up comedians as India’s creative backbone - what it means for agencies

Tanmay Bhat, Sumukhi Suresh, Biswa Kalyan Rath?blur=25

Industry data shows that brands are increasingly investing in creator-based humour because audiences respond to conversational, unpolished, culturally fluent voices over traditional ad copy

Soumya Gawri Nov 17, 2025 8:28 AM

Hit or Miss: The week in ads

Hit or Miss, Week in Ads?blur=25

This festive week saw a medley of advertisers rediscovering inner Bollywood directors, tear-jerking violins and drone shots of fairy lights

Soumya Gawri Oct 18, 2025 9:41 AM

From Sharon Verma to Samay Raina: Stand-up comedians rising as top brand picks this season

Sharon Verma, Samay Raina?blur=25

This season, data from multiple collaborations shows stand-up comedians front more campaigns than ever, managing back-to-back partnerships that drive likes, comments, shares, and cultural relevance

Shalinee Mishra Sep 25, 2025 9:18 AM

Vijay Sales turns Biswa Kalyan Rath's joke into ad campaign

Biswa Kalyan Rath x Vijay Sales?blur=25

Vijay Sales’ latest campaign has been conceptualised and executed by White Rivers Media

Shalinee Mishra Aug 12, 2025 1:10 PM

Mi India unveils new campaign for Robot Vacuum Mop-P featuring comedian Biswa Kalyan Rath

Mi Robot Vacuum Mop-P campaign?blur=25

The campaign addresses consumer queries about Mi Robot Vacuum Mop-P

exchange4media Staff May 22, 2021 8:01 AM