b2b-marketing

IBC: Marketing at its best does not feel like marketing: Rachana Panda, GE

At the India Brand Conclave 2018, a discussion on B2B marketing witnessed some insightful points being raised about the re-imagined approach that is now defining the industry

exchange4media Staff 03-December-2018

Langoor launches an exclusive B2B focused unit- Langoor Business

Langoor Business will help B2B companies through digital strategy, digital transformation, creative services and digital marketing

exchange4media Staff 04-October-2018

Legrand ups its content marketing game, takes web series route to woo customers

Legrand India, along with digital agency Liqvd Asia is launching a web series, The Good Vibes. The show will stream on SonyLiv and YouTube starting today

Samarpita Banerjee 08-August-2018

LinkedIn introduces Carousel Ads, encourages B2B marketers to bring brand stories to life

With carousel ads, you can tell a deeper story, showcase multiple offerings at once, feature a single offering in depth, and share industry insights.

exchange4media Staff 18-June-2018

Data-driven content will be the mark of intelligent marketers: Virginia Sharma, LinkedIn India

The Director, Marketing Soultions, LinkedIn India, shed some light on the next wave of marketing trends

Dolly Mahayan 19-February-2018

Dentsu Webchutney launches B2B Marketing Division

Designed to serve the marketing, publicity and business development needs of all B2B communications of brands across categories

exchange4media Staff 13-July-2017