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Infosys gives enterprise AI a face with Leon, its new brand mascot

Infosys Unveils Leon, Its New Mascot for Enterprise AI Navigation?blur=25

A category-first move that humanises complex technology, strengthens the brand’s “navigate your next” promise, and brings a distinct personality to enterprise AI

NATIVE CONTENT Jun 9, 2026 11:09 AM

Trusted voices become critical in AI-led discovery for B2B brands: Sachin Sharma, LinkedIn

Sachin Sharma, Head, LinkedIn Marketing Solutions, India, says AI-led search and LLMs are reshaping how audiences discover information, products, and expertise

Sunidhi Vijay May 29, 2026 9:09 AM

Zenab Abbas joins Emerson as Marketing Director for Middle East & Africa

Zenab Abbas Takes Charge as Marketing Director at Emerson MEA?blur=25

Zenab Abbas brings over 10 years of experience leading marketing across the Middle East, Africa, Europe & APAC

e4m Desk May 28, 2026 10:22 AM

PeopleStrong appoints Ashish Gunwal as Director of Marketing

Ashish Gunwal has previously been associated with Iron Mountain and Bharti Airtel, among other organisations

e4m Staff May 11, 2026 8:18 AM

AI Infrastructure Can’t Be Sold On Hype, It Must Prove ROI, Says Lenovo Leader

AI infrastructure must move beyond hype to deliver measurable ROI, faster decisions, and real business outcomes, says Lenovo’s APAC marketing leader.

Brij Pahwa May 5, 2026 3:46 PM

Rajesh Kumar’s new book urges rethink in B2B marketing

The book highlights how the absence of strong marketing strategy often weakens otherwise capable businesses

e4m Staff Feb 22, 2026 1:26 PM

Abhay Kulkarni named Managing Director at Dentsu B2B India

Abhay Kulkarni takes charge as Managing Director at Dentsu B2B India?blur=25

Prior to this appointment, Abhay Kulkarni was working with DWA

e4m Staff Jan 20, 2026 5:24 PM

Utkarsh Srivastav appointed Chief Marketing Officer of Cyient

Most recently, Utkarsh served as Senior Director and Head of Marketing at L&T Technology Services

e4m Staff Oct 10, 2025 4:23 PM

Havas acquires UK-based B2B marketing agency Ledger Bennett

Ledger Bennett will now be branded as ‘Ledger Bennett , a Havas Company’ and join the organization under Havas Media Network

e4m Staff Feb 12, 2024 3:56 PM

'When client-agency relationships are strong, businesses grow'

Valerie Beauchamp, VP, Global Head of Agency E&D at LinkedIn Marketing Solutions, tells us about the changing dynamics of marketing and more in a chat with Naziya Alvi Rahman, Editor, e4m

Naziya Alvi Rahman Oct 3, 2022 8:13 AM

Airmeet appoints Mark Kilens as its first Chief Marketing Officer

Kilens will lead the company's global marketing team and work across B2B events category

exchange4media Staff Apr 13, 2022 6:25 PM

FarEye appoints Judd Marcello as Chief Marketing Officer

Marcello brings over 28 years of leadership in B2C and B2B marketing that will help the company deliver greater value to its supplier, carrier & consumer communities

exchange4media Staff Mar 10, 2022 3:21 PM

Panasonic India's direction & vision for next 5 years

Guest Column: Panasonic India Chairman & CEO Manish Sharma says the company wants to make its business more balanced with 50% revenue coming from consumer products & 50% from B2B in the next 5 years

Manish Sharma Jan 27, 2022 8:36 AM

Ramagya Group to launch B2B E-commerce platform Ramagya Mart

The platform will connect manufacturers with the whole-sellers, distributors and dealers directly

exchange4media Staff Apr 15, 2021 2:38 PM

MHA gives nod for B2B exhibitions from Oct 15

The state/UT governments have been asked to issue detailed SOPs to regulate such gatherings

exchange4media Staff Oct 1, 2020 3:17 PM

Brand transformations aid B2B marketing through changing times

Guest Column: Anoop Karumathil Melethil, Associate Vice President - Marketing, Maveric Systems writes explores why brands which have stood the test of time recognize the problems of the status quo

Anoop Karumathil Melethil Jul 2, 2020 1:43 PM