dentsu 2023 Media Trends looks at changes that will shape the way brands tap into shifting consumer behaviour

exchange4media Staff Nov 10, 2022 12:17 PM

With the festive period around the corner and fresh content releasing directly on OTT AVOD platforms, category players expect a higher growth rate in the second half of the year

Javed Farooqui Aug 25, 2022 8:20 AM

Guest Column: Manas Mishra, Co-Founder at Mediant, writes linear TV must look back on some of the opportunities that it let go of in the past

Manas Mishra Jan 21, 2022 9:02 AM

MX Media COO Gandhi shared that one of his key priorities is to drive investments in technology to enhance the user experience on both MX Player and MX TakaTak

Javed Farooqui Nov 17, 2021 8:42 AM

The agency will handle media planning, social media and creative development for ZEE5’s B2B marketing function

exchange4media Staff Oct 5, 2021 12:15 PM

According to information available in public domain, MX Gold will be available for a subscription of less than Rs 1/day

exchange4media Staff Aug 9, 2021 8:20 AM

The AVOD platform will play a key role in Eros Now’s future content strategy and facilitate innovative windowing options which will give consumers more choices and flexibility

exchange4media Staff Jun 3, 2021 5:32 PM

Industry players discuss the fast-emerging TVOD model as not only a recurring revenue stream for OTT platforms but also a way to ensure customer retention

Javed Farooqui Apr 29, 2021 8:44 AM

Kalra will now be responsible for overall SVOD and AVOD business, developing the platform and content marketing strategy

exchange4media Staff Jan 27, 2021 12:44 PM

At Elara Capital’s recently hosted VIBES 3.0, panellists discussed the rise of 'on-demand models' in the OTT space

exchange4media Staff Jan 11, 2021 9:21 AM

OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts

Javed Farooqui Jan 6, 2021 8:38 AM

The gamified video ecosystem is designed to reward consumers for viewing content on the platform

exchange4media Staff Oct 28, 2020 10:41 AM

In the first session of the media summit, Pioneer Consulting Asia-Pacific's Virat Patel & David Ratner explored the topic of emerging video trends in the times of COVID-19

exchange4media Staff Sep 18, 2020 9:09 AM

Mansi Shrivastav - Head, Content Acquisition, MX Player, says international content dubbed in local Indian languages is a category that MX Player is looking to further expand

Shikha Paliwal Mar 27, 2020 8:41 AM

The platform emerges as the most engaged premium AVOD platform with 100 billion minutes of watch time in the year

exchange4media Staff Jan 14, 2020 8:08 PM

Yogesh Manwani, Head AVOD, SEO News and Stories, ZEE5, shares why 2019 has been a special year for them and how 2020 too holds a promise of being bigger and better

Shikha Paliwal Dec 27, 2019 8:48 AM

The advertising video-on-demand platform also recorded a 65% growth in watch time month-on-month

exchange4media Staff Nov 26, 2019 9:18 AM

As the AVOD OTT platform celebrates its third anniversary with 100+ billion minutes of watch time, it also announced a content line-up of 30+ VOOT Originals

exchange4media Staff Apr 8, 2019 10:01 AM

The AVOD model of revenue generation suits MX Player reveals Bedi, CEO of MX Player at the launch of its OTT avatar and announcement of its original shows

Moumita Bhattacharjee Feb 20, 2019 8:50 AM

The CEO of ZEE5 on the consumption drivers, reception towards region-specific subscription packs in 2018, partnerships and how 2019 will only get bigger

Madhuwanti Saha Dec 12, 2018 8:49 AM