MX Player set to launch MX Gold subscription service
According to information available in public domain, MX Gold will be available for a subscription of less than Rs 1/day
Set in Mumbai, Cartel tells the story of 5 crime-lords based in different areas of the city, how they carry out their illegal operations and how political, judiciary and corporate bodies are closely intertwined with the underworld of contemporary times.
The subscription service will be spearheaded by Abhishek Joshi. MX Player had recently elevated Joshi as Business Head — SVOD (subscription business) effective April. Joshi had joined MX Player in October 2018 as Head of Marketing & Business Partnerships.
MX Player is an AVOD service that offers 100,000+ hours of content across Movies, TV Shows, Web series, Music Videos, Sports, and News in over 10 regional languages. MX Player Pro is the paid version of MX Player, which provides an uninterrupted video experience without any ads.
According to Media Partners Asia's (MPA) 'The Future of India’s Online Video Market' report, SVOD services in India are expected to continue their growth momentum, with total D2C SVOD subscribers expected to increase 1.6X to reach 89 million by the end-2021. The D2C SVOD subscriber base is projected to grow to 193 million by 2026.
It further stated that Disney+ Hotstar, Amazon Prime Video and Netflix will have 80% market share of subscribers and revenues by end-2021. Disney+ Hotstar will continue to lead in paying customers, with an estimated 46 million subs by end-December 2021. Despite content supply bottlenecks, new OTT SVOD subscriptions remain strong, the report said.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube