arks
Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations
Ganapathy Viswanathan Jun 6, 2026 11:55 AM
Industry conversations have particularly intensified around what impact the move could have on the current role and programming responsibilities of Kishore Ajwani
e4m Staff May 18, 2026 9:14 AM
Mathias was earlier Head of Marketing and Communications at IndoSpace for 5 years
e4m Staff May 12, 2026 12:59 PM
Netizens across social platforms have been flooding timelines with nostalgia, jokes, and stories of how deeply the KFC Signal was woven into their daily lives
Pooja Yadav Nov 18, 2025 9:41 AM
Cross-brand collabs thrive on surprise, shared fan bases, nostalgia, hype and cultural relevance—blurring the line between ads and identity to create buzz that feels anything but marketing
Soumya Gawri Aug 25, 2025 9:50 AM
The ASA banned a Marks & Spencer ad for breaching social responsibility codes amid growing scrutiny of harmful beauty standards
e4m Staff Jul 25, 2025 12:28 PM
With names like Uorfi Javed, Munawar Faruqui, Zakir Khan and Ranveer Brar on board, industry watchers say it is now for Sparks to get the sustainability + revenue maths right
Shalinee Mishra Mar 4, 2025 8:54 AM
In addition to his leadership role, Kapoor will also be part of TMN’s revised capitalsation table
e4m Staff Jan 28, 2025 6:41 PM
Manjit Cherian has over 20 years of experience in brand communication strategy
e4m Staff Sep 13, 2024 10:25 AM
Marks & Spencer has earlier collaborated with Grey Group for a global campaign
Tanzila Shaikh Feb 21, 2024 2:14 PM
The court said prima facie, there was no evidence of trademark infringement
exchange4media Staff Sep 8, 2023 8:39 AM
He replaces Philippa Brown who has been at the helm since 2019
exchange4media Staff Sep 6, 2023 12:00 PM
The fan parks will be opened across more than 35 cities in 13 states, stated a release
exchange4media Staff Apr 13, 2023 4:09 PM
The #SikhaoSukoonSe campaign is conceptualized by Social Panga and executed by The Yellow Shutter
exchange4media Staff Sep 5, 2022 10:56 AM
James Munson, who led the India business for the past five years, will now be M&S International Retail Director in the UK
exchange4media Staff May 11, 2022 12:05 PM
The partnership will be seen in India, South Africa, Indonesia, and the Middle East
exchange4media Staff Feb 3, 2022 6:08 PM
Sridharan was previously associated with Clarks as President South East Asia, Australia & New Zealand
exchange4media Staff Jun 4, 2021 5:22 PM
The brand has teamed up with Isobar India and with the Women’s Cancer Initiative for the awareness campaign #Strapsthatremind
exchange4media Staff Apr 6, 2021 1:42 PM
Brands like Byju’s, WhiteHat Jr, upGrad and Extramarks showcased the power of the IPL broadcast to drive tremendous reach and growth during the tournament’s 2020 season
exchange4media Staff Jan 27, 2021 8:01 AM
The series has been centered around the theme 'Everyday Heroes for a Better World' and focuses on innovative social enterprises
exchange4media Staff Mar 9, 2020 12:49 PM
A policy will be rolled out to enable private sector to build data centre parks throughout the country, the Finance Minister said in the Budget Speech
exchange4media Staff Feb 1, 2020 12:48 PM





