The global video streaming service will also be strengthening its regional content with shows in Tamil, Telugu and other local languages

exchange4media Staff 11-January-2019

Vijay Subramaniam, Director & Head, Content, Amazon Prime Video India, on their fifth original series Mirzapur, shaping the regional content strategy, banking on comedy genre and future line-up

exchange4media Staff 20-November-2018

Dr. Annurag Batra, Founder & Chairman of exchange4media group, in conversation with Dr. Subhash Chandra, Chairman, ZEE & Essel Group, on Zee’s plans ahead.

Annurag Batra 16-November-2018

Film by Supari Studios highlights the importance that stories hold in our lives, through the eyes of a grandmother and granddaughter

exchange4media Staff 12-November-2018

Netflix is said to have dedicated Rs 600 cr per year for original content in India and Amazon committed Rs 2,230 cr last year, which is expected to be allocated over two-three years

Madhuwanti Saha 10-October-2018

The OTT market currently stands at Rs 2,150 crore with the presence of more than 30 frontline players

exchange4media Staff 26-September-2018

Meanwhile, OTT service Amazon Prime India forayed into the category at eighth spot

exchange4media Staff 14-September-2018

For 'Tom Clancy's Jack Ryan', Amazon Prime Video India has collaborated with content platform Terribly Tiny Tales

exchange4media Staff 07-September-2018

The timing of Netflix and Amazon India's aggressive marketing promotions across different media channels has only made the battle more engaging

Madhuwanti Saha 13-July-2018

Closer to its launch on July 13, the masthead of Times of India will change to Times of Comicstaan for a few seconds

exchange4media Staff 27-June-2018

This marks the digital debut of two-time National Film Award winning actor, Manoj Bajpayee, along with National Film Award recipient, Priyamani

exchange4media Staff 13-June-2018

To highlight Amazon Prime Video features, the integrated campaign features Prime couple, Rohan and Roshni

exchange4media Staff 08-May-2018

Recap brings you a round up of the important stories that made headlines this week.

exchange4media Staff 17-March-2018

James Farrell, Content Head of Asia-Pacific in a free-wheeling chat with exchange4media talks about Amazon Prime Video's run in India, consumption patterns and the varying content strategy from country to country

Madhuwanti Saha 13-March-2018

It’s a multi-media campaign which is also going to support the weekly episodes and build up to the finale

exchange4media Staff 17-January-2018

Amazon Prime Video celebrates Pongal with latest Tamil hits including Aruvi, Sakka Poddu Poddu Raja and Velaiilla Pattadhari 2

exchange4media Staff 15-January-2018

With India expected to have 530 million smartphone users this year, we look at the dominating video consumption trends

Madhuwanti Saha 15-January-2018

As of 2017, over 2.3 billion smartphone owners and consumers were spending 69 per cent of their digital media time in front of mobile devices. Should mobile marketers join the bandwagon or should they continue in the direction they’ve been taking since the beginning of the year?

Ashwiny Thapliyal 03-January-2018

Spectacular audio launch of Superstar Rajinikanth and Akshay Kumar-starrer 2.0 was held at Burj Park in Dubai

exchange4media Staff 27-November-2017

Both local and international OTT platforms like Amazon Prime Video, Viu and Voot are boosting up their content strategy with a fresh line-up of shows, Korean drama and latest big Bollywood titles

exchange4media Staff 05-October-2017