Gaurav Gandhi, Director & Country GM, Amazon Prime Video India, discusses how limited choices for marketing during the lockdown pushed them to go even bigger on social and digital media

Sonam Saini Jun 16, 2020 8:25 AM

The global video streaming service will also be strengthening its regional content with shows in Tamil, Telugu and other local languages

exchange4media Staff Jan 11, 2019 8:51 AM

Vijay Subramaniam, Director & Head, Content, Amazon Prime Video India, on their fifth original series Mirzapur, shaping the regional content strategy, banking on comedy genre and future line-up

exchange4media Staff Nov 20, 2018 8:44 AM

Dr. Annurag Batra, Founder & Chairman of exchange4media group, in conversation with Dr. Subhash Chandra, Chairman, ZEE & Essel Group, on Zee’s plans ahead.

Annurag Batra Nov 16, 2018 8:58 AM

Film by Supari Studios highlights the importance that stories hold in our lives, through the eyes of a grandmother and granddaughter

exchange4media Staff Nov 12, 2018 1:53 PM

Netflix is said to have dedicated Rs 600 cr per year for original content in India and Amazon committed Rs 2,230 cr last year, which is expected to be allocated over two-three years

Madhuwanti Saha Oct 10, 2018 8:58 AM

The OTT market currently stands at Rs 2,150 crore with the presence of more than 30 frontline players

exchange4media Staff Sep 26, 2018 9:00 AM

Meanwhile, OTT service Amazon Prime India forayed into the category at eighth spot

exchange4media Staff Sep 14, 2018 8:54 AM

For 'Tom Clancy's Jack Ryan', Amazon Prime Video India has collaborated with content platform Terribly Tiny Tales

exchange4media Staff Sep 7, 2018 8:52 AM

The timing of Netflix and Amazon India's aggressive marketing promotions across different media channels has only made the battle more engaging

Madhuwanti Saha Jul 13, 2018 8:54 AM

Closer to its launch on July 13, the masthead of Times of India will change to Times of Comicstaan for a few seconds

exchange4media Staff Jun 27, 2018 10:31 AM

This marks the digital debut of two-time National Film Award winning actor, Manoj Bajpayee, along with National Film Award recipient, Priyamani

exchange4media Staff Jun 13, 2018 1:45 PM

To highlight Amazon Prime Video features, the integrated campaign features Prime couple, Rohan and Roshni

exchange4media Staff May 8, 2018 4:40 PM

Recap brings you a round up of the important stories that made headlines this week.

exchange4media Staff Mar 17, 2018 8:51 AM

James Farrell, Content Head of Asia-Pacific in a free-wheeling chat with exchange4media talks about Amazon Prime Video's run in India, consumption patterns and the varying content strategy from country to country

Madhuwanti Saha Mar 13, 2018 9:00 AM

It’s a multi-media campaign which is also going to support the weekly episodes and build up to the finale

exchange4media Staff Jan 17, 2018 8:50 AM

Amazon Prime Video celebrates Pongal with latest Tamil hits including Aruvi, Sakka Poddu Poddu Raja and Velaiilla Pattadhari 2

exchange4media Staff Jan 15, 2018 12:39 PM

With India expected to have 530 million smartphone users this year, we look at the dominating video consumption trends

Madhuwanti Saha Jan 15, 2018 8:56 AM

As of 2017, over 2.3 billion smartphone owners and consumers were spending 69 per cent of their digital media time in front of mobile devices. Should mobile marketers join the bandwagon or should they continue in the direction they’ve been taking since the beginning of the year?

Ashwiny Thapliyal Jan 3, 2018 8:54 AM

Spectacular audio launch of Superstar Rajinikanth and Akshay Kumar-starrer 2.0 was held at Burj Park in Dubai

exchange4media Staff Nov 27, 2017 12:41 PM