akshaya-tritiya

Akshaya Tritiya campaigns spotlight tradition, innovation and new-age aspirations

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Brands have rolled out campaigns, focusing on festive buying and new beginnings

Vaishnavi Deshpande Apr 18, 2026 12:25 PM

Brands rethink marketing playbook for Akshaya Tritiya

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The focus has shifted from just festive promotions to solving consumer anxieties around fluctuating gold prices

Shalinee Mishra Apr 15, 2026 11:58 AM

JioStar MegaBlast sparks Akshaya Tritiya celebration for Reliance Jewels

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Reliance Jewels has collaborated with JioStar to amplify the launch of its 10th Jewels of India series

e4m Staff Apr 30, 2025 9:01 AM

Reliance Jewels spotlights MP-inspired collection in film for Akshaya Tritiya

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The film has been conceptualised by Team Scarecrow M&C Saatchi

e4m Staff Apr 22, 2024 5:20 PM

Candere by Kalyan Jewellers launches Akshaya Tritiya campaign #NayiShuruaatHeereKeSaath

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The campaign went live on 22nd March and will continue until 23rd April

exchange4media Staff Mar 27, 2023 4:38 PM

Reliance Jewels trolled for ‘no bindi’ ad

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The film features a model wearing the brand's jewellery but no bindi, which has irked a section of netizens

exchange4media Staff Apr 16, 2022 1:00 PM