advertising-trends-2026

The ad after the ad: Are brands now designing for the conversation?

Brands Redefine Advertising: The Shift to Conversational Engagement?blur=25

As ads enter ChatGPT, Gemini, and Copilot, Indian creative leaders say the brief must plan for what a brand says after the ad ends

Aryendra Khan 1 day ago

Hit or Miss: The week in ads

Hit or Miss: The week in ads?blur=25

From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet

Aryendra Khan Aug 28, 2026 9:06 AM

The content trap: Are brands creating too much and saying too little?

Cannes Lions 2026: India's Content Trap and the Quest for Impact?blur=25

As Cannes Lions 2026 closes with India's tally at a modest five Lions, the industry is asking a harder question: Has the race for constant content quietly replaced the pursuit of the big idea?

Aryendra Khan Jul 1, 2026 8:57 AM