At Pitch BFSI Summit 2026, Samsung Ads’ GM & Head of Revenue made the case for CTV as the new home of brand trust, unveiling AI-led ad formats still in beta tes...
Leadership
Samsung Ads Leadership Insights
Nishit Kanchan from Samsung Ads emphasizes the importance of building trust in advertising, moving beyond mere bottom-funnel metrics. His insights reflect a shift in leadership philosophy towards a more holistic approach in the advertising industry.
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Shift Towards Trust in Advertising
Samsung Ads’ Nishit Kanchan: ‘The Big Picture’ is trust, not just bottom-funnel...
Key Insights
5 Insights
Shift Towards Trust in Advertising
Advertisers are increasingly prioritizing trust over traditional metrics, reflecting a broader industry trend.
Holistic Advertising Approaches
Leaders like Kanchan advocate for a comprehensive view of advertising effectiveness, beyond just sales figures.
Consumer-Centric Marketing
The focus is shifting towards understanding consumer needs and building relationships rather than just driving sales.
Evolving Leadership in Advertising
Leadership strategies in advertising are evolving to embrace more ethical and trust-based frameworks.
Importance of Metrics
While bottom-funnel metrics remain important, they are now viewed as part of a larger picture.
Key People & Companies
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Samsung Ads’ Nishit Kanchan: ‘The Big Picture’ is trust, not just bottom-funnel metrics
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AI-assisted summary, reviewed by our newsroom
Nishit Kanchan from Samsung Ads emphasizes the importance of building trust in advertising, moving beyond mere bottom-funnel metrics. His insights reflect a shift in leadership philosophy towards a more holistic approach in the advertising industry.