nishit-kanchan

Connected TV is moving from experiment to essential in media plans: Nishit Kanchan

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At the Pitch CMO Summit 2026, Samsung Ads India’s Nishit Kanchan outlines why the big screen is becoming a key platform for focused attention, measurable reach and targeted advertising

e4m Staff Mar 30, 2026 1:11 PM

Samsung Ads India elevates Nishit Kanchan to General Manager & Head of Revenue

Nishit Kanchan elevated to GM at Samsung Ads India?blur=25

Kanchan previously served as Sales Head India

e4m Staff Mar 4, 2026 3:50 PM

TV, now starts with streaming: What does it mean for advertisers?

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Nishit Kanchan, Head of Sales, Samsung Ads, on how streaming is transforming the way India watches TV and how advertisers can connect with viewers through more personalised CTV experiences

e4m Staff Apr 1, 2025 12:30 PM