nishit-kanchan
At the e4m CTV Conference 2026, Samsung Ads India’s Nishit Kanchan said CTV’s future extends beyond scale, driven by immersive viewing, first-party data, FAST platforms and changing consumer habits
e4m Staff Jun 23, 2026 3:02 PM
At the Pitch CMO Summit 2026, Samsung Ads India’s Nishit Kanchan outlines why the big screen is becoming a key platform for focused attention, measurable reach and targeted advertising
e4m Staff Mar 30, 2026 1:11 PM
Nishit Kanchan, Head of Sales, Samsung Ads, on how streaming is transforming the way India watches TV and how advertisers can connect with viewers through more personalised CTV experiences
e4m Staff Apr 1, 2025 12:30 PM