Rob Reilly, Global Chief Creative Officer at WPP, weighs in on WPP's recent business performance, Cannes Lions' changing priorities & the challenge of building creative momentum beyond Ogilvy in India

Neeta Nair Jun 24, 2026 8:49 AM

Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger

Kanchan Srivastava Jun 22, 2026 9:14 AM

Despite low ARPU & cheap digital advertising rates, India remains central to Meta’s future growth story as advertiser dependence, platform entrenchment and monetisation avenues deepen across platforms

Shantanu David May 19, 2026 9:05 AM

While APAC saw organic decline of 7.5% and Americas declined 3%, Japan and India achieved organic growth

e4m Staff May 18, 2026 1:44 PM

As cross-screen metrics promise clarity, the real impact may lie in how budgets are justified, priced and redistributed, say industry players

Anuja Jain Mar 23, 2026 9:22 AM

Industry heads say the Indian adtech story is no longer only about speed and scale but a phase of strategic maturity

Anuja Jain Jan 5, 2026 9:32 AM

Heightened ROI scrutiny, increased performance-led investments, sharper personalisation and long-term brand building - defined the 2025 playbook, say leaders 

Kanchan Srivastava Dec 16, 2025 8:27 AM

As per PwC India’s report, the country's M&E sector will hit Rs 3,65,000 crore at 8% CAGR in the next four years

e4m Staff Dec 9, 2024 4:45 PM

Net ad revenues across digital formats will rise +19% to reach ₹254 billion in 2022, while linear ad sales will grow by +13% to reach ₹499 billion

exchange4media Staff Dec 9, 2021 1:43 PM