advertiser-confidence
Alongside the ratings push, CII has called for GST on television, OTT and music subscriptions to be reduced from 18% to 5%
Data from TAM AdEx for July 1 to September 28, 2026, shows television’s advertising index falling to 91.4, against a year-earlier base of 100
Unlike the IPL and ICC tournaments, which benefit from concentrated viewer interest and established sponsorship frameworks, bilateral series have more variable commercial appeal
Imran Fazal Oct 13, 2026 8:38 AM
The members have welcomed MIB and TRAI decisions to remove advertising-duration cap
e4m Staff Sep 21, 2026 2:07 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes on why the Indian Newspaper Society’s campaign carrying the line ‘Ink Doesn't Lie’ is difficult to miss
Ganapathy Viswanathan Aug 6, 2026 9:01 AM